Frozen foods are being offered in plastic-free packaging
Trend - The convenience of frozen foods has led to their popularity, however their environmental impact is made worse with the use of plastic packaging. Now, some brands in this space are aiming to reduce their impact on the environment with plastic-free packaging solutions.
Insight - As consumers come to terms with the present and future consequences of climate change, they're looking to sustain their existing habits in a way that is less harmful to the environment. Consumers are doing this by putting more pressure on brands to help them reduce their eco footprints.
Insight - As consumers come to terms with the present and future consequences of climate change, they're looking to sustain their existing habits in a way that is less harmful to the environment. Consumers are doing this by putting more pressure on brands to help them reduce their eco footprints.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Plastic-free Packaging - Efforts to reduce the environmental impact of frozen foods have led to more brands offering plastic-free packaging solutions.
2. Recyclable Packaging - Brands are prioritizing eco-friendly and sustainable packaging solutions, with an emphasis on recycling and reducing non-recyclable materials.
3. Ready-to-eat Convenience - New products are being introduced in the frozen food industry that offer ready-to-eat convenience for consumers who value ease and speed in their meal options.
Industry Implications
1. Food Packaging - Packaging companies that offer eco-friendly and sustainable solutions with a focus on reducing single-use plastics and materials.
2. Frozen Food Production - Companies that produce frozen foods can focus on creating new products with environmentally-friendly packaging and ready-to-eat options.
3. Retail - Retailers can prioritize stocking and promoting products that feature eco-friendly and sustainable packaging options.
8 Featured, 71 Examples:
85,742 Total Clicks
Date Range:
Dec 20 — Nov 22
Trending:
Warm
Consumer Insight Topics:
