Disney and Alibaba Join Forces to Launch DisneyLife China
Rebecca Byers — December 18, 2015 — Pop Culture
References: brandchannel
The DisneyLife China launch is a subscription streaming service that resulted from a partnership between Disney and Alibaba. Disney chose to leverage the international attention garnered around the Star Wars: The Force Awakens to announce the exciting venture that will bring a variety of Disney's content to subscribers.
The DisneyLife China subscription is facilitated by a $125 Mickey Mouse-shaped device, which can be pre-ordered now for a single year subscription. The DisneyLife service has been compared to Amazon Fire TV or Google Chromecast and is plugged into a television in order to stream the digital content via the Internet.
The DisneyLife service has been available in the UK for some time at the price of $15-per-month. Notably, Disney is set to open the Shanghai Disney Resort in spring 2016.
The DisneyLife China subscription is facilitated by a $125 Mickey Mouse-shaped device, which can be pre-ordered now for a single year subscription. The DisneyLife service has been compared to Amazon Fire TV or Google Chromecast and is plugged into a television in order to stream the digital content via the Internet.
The DisneyLife service has been available in the UK for some time at the price of $15-per-month. Notably, Disney is set to open the Shanghai Disney Resort in spring 2016.
Trend Themes
1. Subscription Streaming Services - As the industry shifts towards digital content consumption, subscription streaming services will become increasingly popular and lucrative.
2. International Partnerships - Collaborations between companies from different countries will facilitate the global expansion of streaming platforms and lead to innovative offerings.
3. Hardware Innovation - Streaming platforms that offer unique and innovative hardware devices may capture the attention of customers and create a competitive advantage.
Industry Implications
1. Entertainment - The entertainment industry can benefit from offering subscription streaming services with unique content to cater to the growing demand of digital content consumption.
2. Technology - The technology industry can facilitate the expansion of streaming services through innovative hardware and software developments.
3. International Trade - The international trade industry will benefit from the growth of partnerships and collaborations between companies from different countries.
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