Advertisements and Pop Culture are Embracing the 'Damn, Daniel' Meme
Laura McQuarrie — March 12, 2016 — Pop Culture
References: hollywoodlife & adweek
'Damn, Daniel' is a phrase that's quickly become famous across the Internet thanks to a series of videos by teens Daniel Lara and Josh Holz.
Josh Holz began taking short Snapchat videos of his friend Daniel wearing stylish outfits and making humorous comments on his school attire. After the videos were compiled and shared across Twitter and YouTube, they began to take on a life of their own.
The viral stars Daniel Lara and Josh Holz have gone on to appear on Ellen DeGeneres and in Weezer's 'California Kids' music video. In addition to this, brands like Vans, Clorox, Axe and Denny's are just a few of the brands were quick to jump on the viral sensation with real-time advertising on social media.
Josh Holz began taking short Snapchat videos of his friend Daniel wearing stylish outfits and making humorous comments on his school attire. After the videos were compiled and shared across Twitter and YouTube, they began to take on a life of their own.
The viral stars Daniel Lara and Josh Holz have gone on to appear on Ellen DeGeneres and in Weezer's 'California Kids' music video. In addition to this, brands like Vans, Clorox, Axe and Denny's are just a few of the brands were quick to jump on the viral sensation with real-time advertising on social media.
Trend Themes
1. Real-time Advertising - Brands are using real-time advertising on social media to capitalize on viral sensations like the 'Damn, Daniel' meme
2. Pop Culture Influencer Marketing - Pop culture memes are becoming a popular way to reach younger consumers through influencer marketing campaigns
3. Humor Marketing - Brands are using humor marketing, like the 'Damn, Daniel' meme videos, to create viral content and connect with younger audiences
Industry Implications
1. Fashion - Fashion brands are using humorous content, like inspirational outfit videos, as a way to build social media engagement, and increase sales
2. Consumer Packaged Goods - Consumer packaged goods brands, like Clorox and Axe, are leveraging social media to build brand buzz with young consumers through real-time advertising
3. Food and Beverage - Food and beverage brands, like Denny's, are tapping into viral sensations and social media marketing to engage younger consumers and create buzz for their products
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