Salon-grade hair removal systems incorporate skin-healthy features
Implications - As consumers begin to consider adapting preventative cosmetic products into their at-home routines, many consumers are choosing to indulge in regular spa treatments if the process promises to offset the toxic impact of such aesthetic routines. In addition to suggesting the prioritization of convenience has its limitations, this shift demonstrates that consumers are conflating the value of a product or service with its impact on one's health and wellness.
Workshop Question - What health concerns do customers have with regards to your offering?
Trend Themes
1. Preventative Aesthetics - The shift towards preventative cosmetic products highlights consumers' preference for health and wellness conscious products and services, presenting an opportunity for businesses to add skin-healthy features in their products.
2. Comfort-focused Hair Removal - The desire for gentler hair removal treatments has spurred the development of technologies like sapphire contact cooling systems and low-intensity pulse lasers that businesses can invest in to improve customer experience.
3. Multipurpose Skin Treatment - All-in-one modular devices like Lumenis' M22 unit provide professionals with a versatile tool to treat a range of skin conditions, signalling a shift away from single-purpose devices to more efficient devices in spas and clinics.
Industry Implications
1. Beauty and Personal Care - The beauty industry can tap into the preventative aesthetics trend to create products that prioritize health and wellness, while also providing comfort-focused hair removal solutions.
2. Medical Technology - The development of cooling and low-intensity pulse laser technologies for hair removal, and all-in-one skin treatment devices for skin toning and tattoo and hair removal, presents opportunities for the medical technology industry to innovate treatments and devices.
3. Hospitality and Tourism - The demand for gentler, inclusive and less-invasive hair removal treatments presents an opportunity for spas and clinics to expand their customer base and create tailor-made treatments with features like Adena's patented blonde hair removal technology.
