This LEGO Packaging Design Cuts Down on Shipping Costs & Carbon Emissions
Laura McQuarrie — January 29, 2015 — Eco
References: thebrickblogger & environmentalleader
In comparison to other toy packaging designs, Hero Factory's LEGO packaging is a standout. The simple pouch might not look revolutionary, but Sonoco's design for the LEGO packs was awarded a gold Flexible Packaging Achievement from the Flexible Packaging Association. This sustainability and environmental award was given to the bag design on account of its weight, which is 80% less than comparable boxes and containers, meaning that this package significantly reduces shipping costs, and in turn, carbon emissions.
The lightweight pouch is made from PET and LLDPE and includes a seal that can be used to store the pouches even once the packaging has been opened for the first time. Hiding its eco-friendly nature in plain sight, the bag is printed with vivid graphics to make the toys inside seem irresistible to kids.
The lightweight pouch is made from PET and LLDPE and includes a seal that can be used to store the pouches even once the packaging has been opened for the first time. Hiding its eco-friendly nature in plain sight, the bag is printed with vivid graphics to make the toys inside seem irresistible to kids.
Trend Themes
1. Eco-friendly Toy Packaging - With the increasing focus on sustainability, there is a growing demand for eco-friendly toy packaging designs that can reduce carbon emissions and shipping costs.
2. Lightweight Packaging Solutions - Lightweight toy packaging designs can not only reduce shipping costs and carbon emissions but can also provide convenience to customers.
3. Flexible Packaging Designs - Flexible packaging designs such as lightweight toy pouches are gaining popularity as they offer cost efficiency, environmental sustainability, and a better customer experience.
Industry Implications
1. Toy Industry - The toy industry can benefit from adopting eco-friendly and lightweight packaging designs that can reduce costs and appeal to environmentally conscious consumers.
2. Packaging Industry - The packaging industry has an opportunity to develop and offer more eco-friendly and lightweight packaging solutions for the toy industry to meet the growing demand for sustainable options.
3. Logistics and Shipping Industry - The logistics and shipping industry can leverage the increasing demand for lightweight toy packaging designs to promote sustainable practices to their customers and reduce carbon emissions during transportation.
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