Neenah's 'Power of Paper' Printed Packaging Promotion Has Fragrant Samples
Laura McQuarrie — January 24, 2015 — Marketing
References: go.neenah & neenahpaperblog
Before anything else, product packaging typically is meant to appeal to the eyes—but in order to show off 'The Power of Paper,' Neenah created a printed packaging promotion filled with paper samples to treat the eyes and other senses.
The standout in this set of printed samples is a scratch-n-sniff cookie box, which evokes the scent of a warm, freshly baked cookie batch. Although the real scent may not be as powerful anymore on a prepackaged cookie, this scented box design is a fun way to revive the aroma. Other paper samples in The Power of Paper set include luxury perfume boxes, 2D hangtags and retail gift card sleeves. By showing off the range of colors and textures in its assortment for commercial and luxury packaging, Neenah hopes to emphasize that digital technology allows for the creation of short-run, customized printed projects.
The standout in this set of printed samples is a scratch-n-sniff cookie box, which evokes the scent of a warm, freshly baked cookie batch. Although the real scent may not be as powerful anymore on a prepackaged cookie, this scented box design is a fun way to revive the aroma. Other paper samples in The Power of Paper set include luxury perfume boxes, 2D hangtags and retail gift card sleeves. By showing off the range of colors and textures in its assortment for commercial and luxury packaging, Neenah hopes to emphasize that digital technology allows for the creation of short-run, customized printed projects.
Trend Themes
1. Printed Packaging Promotions - Opportunity to create unique and engaging marketing campaigns by incorporating scents into product packaging.
2. Scratch-n-sniff Designs - Potential for innovative sensory experiences by integrating scratch-n-sniff elements into various products.
3. Customized Short-run Printing - Advancement in digital technology allows for the creation of personalized and limited edition printed projects.
Industry Implications
1. Advertising and Marketing - Opportunity for creative agencies to leverage scent-based packaging promotions for their clients' products.
2. Packaging Design - Growing demand for unique and interactive packaging designs that engage multiple senses, offering opportunities for designers to experiment with elements like scratch-n-sniff.
3. Printing Services - Rising interest in customized short-run printing projects in the commercial and luxury packaging sectors, presenting a potential market for digital printing companies.
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