Kellogg's Delicious New Breakfast Dish is Perfect for Autumn
Katherine Pendrill — August 14, 2015 — Lifestyle
References: kelloggsfamilyrewards & refinery29
Kellogg's recently announced plans to release a tasty new breakfast dish that is inspired by one of fall's most beloved flavors. Pumpkin spice has become ubiquitous with autumn and now you can enjoy the delicious blend of flavors in the form of a healthy breakfast cereal.
The new breakfast dish is a pumpkin spice version of the company's popular Mini-Wheats cereal. The limited edition cereal will feature eight layers of shredded wheat, as well as a sweet layer of cinnamon, nutmeg, allspice and ginger. The release of the new product will make Kellogg's the first brand to launch a pumpkin-flavored cereal. The Pumpkin Spice Mini-Wheats will be rolled out slowly, meaning it might be a few weeks before you see this tasty fall dish on grocery store shelves.
The new breakfast dish is a pumpkin spice version of the company's popular Mini-Wheats cereal. The limited edition cereal will feature eight layers of shredded wheat, as well as a sweet layer of cinnamon, nutmeg, allspice and ginger. The release of the new product will make Kellogg's the first brand to launch a pumpkin-flavored cereal. The Pumpkin Spice Mini-Wheats will be rolled out slowly, meaning it might be a few weeks before you see this tasty fall dish on grocery store shelves.
Trend Themes
1. Limited Edition Cereal - The trend of limited edition cereals offers an opportunity for brands to tap into seasonal flavors and create excitement among consumers.
2. Pumpkin Spice Craze - The pumpkin spice craze presents an opportunity for companies to capitalize on the popularity of this seasonal flavor and extend it to new product categories.
3. Healthy Fall Breakfast - The demand for healthy fall-themed breakfast options creates an opportunity for brands to develop nutritious and flavorful alternatives to traditional cereals.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the limited edition cereal trend and the pumpkin spice craze to innovate and introduce new products that cater to consumer preferences.
2. Cereal Manufacturing - Within the cereal manufacturing industry, there is an opportunity to develop innovative manufacturing processes and techniques to create limited edition flavors like pumpkin spice.
3. Seasonal Product Marketing - The seasonal product marketing industry can help brands leverage the demand for pumpkin-flavored products and develop effective campaigns that generate excitement and drive sales.
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