Tech for the aging supports solo learning suited to life interests
Implications - Tech brands are developing independent learning tools that are placing education in the hands of today's aging population. This suits demographics such as seniors and boomers who, despite the standard age of students, are prioritizing the concept of a second life through personal edification and growth. Enabling this shift are numerous digital products that quickly becoming second nature to elderly populations.
Workshop Question - How are you preparing for the next stage of your consumer's life and their evolving needs?
Trend Themes
1. Personalized Learning Tools for Aging Populations - As elderly individuals prioritize personal growth, opportunities for education through tech products are on the rise, presenting a market for personalized learning tools.
2. Brain-boosting Apps for Cognitive Function - The prevalence of brain training apps emphasizes the growing market for maintaining cognitive function and presents an opportunity for technological innovations that boost brain function.
3. Inclusive Boomer Collaboration Initiatives - Boomer-centric collaboration initiatives are on the rise, presenting opportunities for industries such as technology, health, education, architecture, work, leisure, transport, housing, media, fashion, and beauty to shift the perspective on age stigmas, make intergenerational initiatives, and include diverse age demographics.
Industry Implications
1. Edtech - The education industry presents a market for personalized and self-guided learning tools for the growing aging population.
2. Healthcare - Brain-boosting apps and memory supplementing tools for Alzheimer's care provide opportunities for innovation within the healthcare and senior care fields.
3. Financial Services - Financial services can incorporate multi-generational marketing campaigns to create a range of appeal, as seen in the MTCU commercial and other inclusive initiatives.
