The New Philadelphia Plant Based Spread Targets Flexitarians
Jana Pijak — January 25, 2023 — Lifestyle
References: mondelezinternational
The newly launched Philadelphia Plant Based spread reinvents the iconic product for a new audience of dairy-free consumers. Made with simple, high quality ingredients, the spread features its same beloved texture in a plant-based format and was created to address 52% of consumers with a growing interest in plant-based diets. The product is also the first of its kind from a mainstream cream cheese brand, signaling the growing importance of providing plant-based options for consumers.
“The influx of flexitarian consumers has driven growth within the plant-based market, which is now more than 20x the size of the vegan population,” said Robert Scott, President of Research & Development at The Kraft Heinz Company. “As the brand that has set the cream cheese standard for 150 years, we realized the current options weren’t meeting consumer expectations and there was no trusted leader. Philadelphia Plant-Based spread not only provides a solution that mirrors the taste and texture of our iconic Philadelphia brand, but it also reinforces Kraft Heinz’s bet to bring plant-based offerings to the masses.”
“The influx of flexitarian consumers has driven growth within the plant-based market, which is now more than 20x the size of the vegan population,” said Robert Scott, President of Research & Development at The Kraft Heinz Company. “As the brand that has set the cream cheese standard for 150 years, we realized the current options weren’t meeting consumer expectations and there was no trusted leader. Philadelphia Plant-Based spread not only provides a solution that mirrors the taste and texture of our iconic Philadelphia brand, but it also reinforces Kraft Heinz’s bet to bring plant-based offerings to the masses.”
Trend Themes
1. Growing Interest in Plant-based Diets - As more consumers become interested in plant-based diets, there are opportunities for companies to create plant-based versions of iconic products like cheese spreads.
2. Expansion of Plant-based Market - With the plant-based market now over 20 times the size of the vegan population, companies can tap into this growing market by offering more plant-based options.
3. Mainstream Brands Embracing Plant-based Options - As Philadelphia becomes the first mainstream cream cheese brand to offer a plant-based option, other well-known brands could consider adding plant-based products to their lineups.
Industry Implications
1. Food and Beverage - The food and beverage industry can stay ahead of the curve by developing plant-based products that cater to the increasing number of consumers interested in plant-based diets.
2. Dairy Alternatives - With more consumers choosing dairy alternatives, companies can explore creating plant-based versions of dairy products like cheese spreads.
3. Consumer Goods - As mainstream brands like Kraft Heinz begin to offer plant-based options, other consumer goods companies could consider adding plant-based products to their portfolios.
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