Subway Relaunches Its Catering Program with ezCater
Subway will relaunch its catering program on Tuesday with new "easy order" choices, updated packaging, and a partnership with ezCater. New lunch box options include gallon-size beverages, toppings trays, and condiment packets.
Upgraded packaging is also available from Subway, including single-serve and pre-wrapped meals. Multiple food items and tote bags have all been given a makeover, according to the food chain.
Subway’s North American president Trevor Haynes commented on the launch, saying: “Over the last year, we’ve continued to see an increased demand for pickup and delivery orders overall, alongside larger catering orders spurred by a return to in-office operations and increased gatherings.”
With the employees worldwide returning to normal work schedules, Subway hopes to alleviate the stress of catering for large groups.
Image Credit: Subway
Upgraded packaging is also available from Subway, including single-serve and pre-wrapped meals. Multiple food items and tote bags have all been given a makeover, according to the food chain.
Subway’s North American president Trevor Haynes commented on the launch, saying: “Over the last year, we’ve continued to see an increased demand for pickup and delivery orders overall, alongside larger catering orders spurred by a return to in-office operations and increased gatherings.”
With the employees worldwide returning to normal work schedules, Subway hopes to alleviate the stress of catering for large groups.
Image Credit: Subway
Trend Themes
1. Revamped Catering Programs - Subway relaunches catering program with updated packaging, easy order options, and ezCater partnership, catering to larger in-office gatherings and delivery orders.
2. Personalized Packaging - Subway introduces single-serve and pre-wrapped meals for new lunch box options as part of their catering program revival.
3. Demand for Pickup and Delivery Orders - Subway's decision to relaunch its catering program is driven by the worldwide return to normal work schedules, with an increased demand for pickup and delivery orders.
Industry Implications
1. Fast Food - Fast-food chains can take a page from Subway's book, revamping their catering programs to cater to the increased demand for pickup and delivery orders and personalized packaging.
2. Logistics and Delivery Services - With the expanding need for catering programs to offer pickup, delivery, and larger catering orders, logistics and delivery services can take advantage of the growing market.
3. Event Planning - Event planning companies can collaborate with fast-food chains and catering programs to offer easier catering solutions to their clients.
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