Auto brands are reimagining the in-car experience with VR & AR-enabled infotainment
Trend - Automative brands are leveraging augmented reality, virtual reality, and IoT technologies to launch new immersive infotainment systems. These systems' applications range from holographic navigation tools and digitized windshields to in-car VR games for passengers.
Insight - Highly integrated digital experiences have become the norm for the modern consumer, who is now so accustomed to tech-enabled efficiencies and amusements that their ongoing presence goes largely unnoticed. Because of this, consumers, knowingly or not, expect the convenience and entertainment associated with constant connectivity to remain consistent while they are in their cars. Accordingly, car brands are rapidly revamping their infotainment systems to meet the ever-evolving tech expectations of consumers.
Insight - Highly integrated digital experiences have become the norm for the modern consumer, who is now so accustomed to tech-enabled efficiencies and amusements that their ongoing presence goes largely unnoticed. Because of this, consumers, knowingly or not, expect the convenience and entertainment associated with constant connectivity to remain consistent while they are in their cars. Accordingly, car brands are rapidly revamping their infotainment systems to meet the ever-evolving tech expectations of consumers.
Workshop Question - How could your brand better meet consumers' expectations for digitally integrated experiences?
Trend Themes
1. Immersive Infotainment Systems - Car brands are rapidly revamping their infotainment systems to meet the ever-evolving tech expectations of consumers, offering opportunities for AR/VR, IoT technologies, and innovative entertainment applications.
2. Voice-activated Assistants - Car manufacturers are integrating voice-activated assistant services into their entertainment systems, allowing hands-free voice control for various entertainment and navigation features.
3. Location-based VR - Automotive brands are teaming up with startups to develop immersive gaming experiences for passengers in transit, offering opportunities for in-car VR entertainment and game development.
Industry Implications
1. Automotive - Car manufacturers are leveraging emerging technologies to improve the in-car experience and meet consumers' tech expectations, resulting in new opportunities for rugged, advanced car entertainment systems.
2. Entertainment - The integration of gaming, music, and movie streaming services in vehicles is opening up opportunities for streaming services, game developers, and content creators to collaborate with car manufacturers.
3. Virtual Reality - The development of location-based VR experiences is paving the way for more advanced gaming and entertainment systems in vehicles, presenting opportunities for VR game developers and capable hardware solutions.
8 Featured, 63 Examples:
139,711 Total Clicks
Date Range:
Feb 22 — Jan 24
Trending:
Warm
Consumer Insight Topics:
