Potbelly Signed a Delivery-Focused Licensing Deal with REEF
Colin Smith — May 26, 2022 — Business
References: reeftechnology & qsrmagazine
Potbelly announced the Potbelly x REEF partnership with the virtual restaurant operator. As part of this partnership, REEF will create a virtual Potbelly restaurant that serves a much wider consumer market. The President of Potbelly, Bob Wright, stated that he is excited about this partnership because "with REEF’s unique operating model, we can now quickly expand into underserved markets."
The virtual restaurant market is one with customer-first motivations, as the solution allows for more customers to gain access to a large number of meals at lower prices. Through its partnership with REEF, Potbelly hopes to elevate its brand identity as it adopts future-facing, innovative technologies.
The innovative REEF platform utilizes geoscoring combined with in-depth market analysis to determine which communities and neighborhoods desire which foods. This allows REEF to dynamically adjust its services in a way that elevates the brands it partners with.
Image Credit: REEF
The virtual restaurant market is one with customer-first motivations, as the solution allows for more customers to gain access to a large number of meals at lower prices. Through its partnership with REEF, Potbelly hopes to elevate its brand identity as it adopts future-facing, innovative technologies.
The innovative REEF platform utilizes geoscoring combined with in-depth market analysis to determine which communities and neighborhoods desire which foods. This allows REEF to dynamically adjust its services in a way that elevates the brands it partners with.
Image Credit: REEF
Trend Themes
1. Virtual Restaurant Partnerships for Underserved Markets - Virtual restaurant partnerships, like Potbelly's deal with REEF, allow for quick expansion into underserved markets and can increase accessibility to meals at lower prices.
2. Geoscoring for Dynamic Adjustments in Virtual Restaurant Services - Virtual restaurants utilizing geoscoring, like REEF, can analyze communities and neighborhoods to determine desired foods and dynamically adjust services to elevate partner brands.
3. Brand Identity Elevation Through Adoption of Virtual Restaurant Technologies - Partnerships with virtual restaurant operators, like REEF, can help elevate brand identities as companies adopt future-facing, innovative technologies.
Industry Implications
1. Restaurant Industry - Restaurants can benefit from virtual restaurant partnerships to expand into underserved markets and increase accessibility to meals.
2. Technology Industry - Virtual restaurant operators, like REEF, utilize innovative technologies such as geoscoring to dynamically adjust services and create disruptive innovations in the industry.
3. Delivery Industry - Virtual restaurant partnerships, like Potbelly's deal with REEF, can shake up the delivery industry by increasing accessibility to meals at lower prices and expanding into new markets.
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