The Blue Apron Breakfast Menu Expands the Brand's Existing Offerings
Michael Hemsworth — March 22, 2022 — Lifestyle
References: blueapron & progressivegrocer
The Blue Apron breakfast menu is being launched by the brand as a way to help build on its existing offerings and provide consumers with additional options to choose from for their weekly deliveries.
Available starting March 21, the breakfast menu includes recognizable ingredients that are traditionally enjoyed in the morning hours with an elevated twist. Each of the add-on recipes can be prepared in 15-minutes or less to make them great for consumers who are strapped for time in the morning.
VP of Culinary at Blue Apron John Adler commented on the new Blue Apron breakfast menu saying, "As we were designing these recipes, we wanted to go beyond the basics and explore multiple breakfast formats, from traditional to more indulgent options, while still offering interesting flavor combinations that our customers have come to expect from us. For example, our breakfast sandwiches include smoky cheese, spicy mayo, salty prosciutto and a pillowy potato bun, and our breakfast tacos combine melty, white cheddar cheese that perfectly balances the smoky heat from the chipotle sour cream.”
Available starting March 21, the breakfast menu includes recognizable ingredients that are traditionally enjoyed in the morning hours with an elevated twist. Each of the add-on recipes can be prepared in 15-minutes or less to make them great for consumers who are strapped for time in the morning.
VP of Culinary at Blue Apron John Adler commented on the new Blue Apron breakfast menu saying, "As we were designing these recipes, we wanted to go beyond the basics and explore multiple breakfast formats, from traditional to more indulgent options, while still offering interesting flavor combinations that our customers have come to expect from us. For example, our breakfast sandwiches include smoky cheese, spicy mayo, salty prosciutto and a pillowy potato bun, and our breakfast tacos combine melty, white cheddar cheese that perfectly balances the smoky heat from the chipotle sour cream.”
Trend Themes
1. Breakfast Meal Kit Trend - As more meal kit brands like Blue Apron add breakfast menus to their offerings, there is a disruptive innovation opportunity to create specialized breakfast kits that cater to different dietary needs such as vegan or gluten-free.
2. Quick Breakfast Recipe Trend - As Blue Apron launches its breakfast menu with recipes that can be prepared in 15-minutes or less, there is a disruptive innovation opportunity to create quick breakfast recipes for busy professionals, students, and families.
3. Elevated Breakfast Twist Trend - As Blue Apron elevates traditional breakfast ingredients with unique flavor combinations such as smoky cheese, spicy mayo, and salty prosciutto, there is a disruptive innovation opportunity to experiment with unlikely ingredients for breakfast recipes, especially for adventurous foodies.
Industry Implications
1. Meal Kit Delivery Industry - As more consumers turn to meal kit delivery services, there is an opportunity for companies in this industry to expand their offerings to include breakfast menus like Blue Apron and cater to consumers' increasing desire for convenience and variety in their meal planning.
2. Food and Beverage Retail Industry - As meal kit delivery services like Blue Apron continue to disrupt the food and beverage retail industry, traditional grocery stores can adapt by partnering with meal kit services or offering their own in-store meal kit options, including breakfast menus.
3. Food Subscription Industry - As meal kit delivery services like Blue Apron continue to gain popularity in the food subscription industry, there is an opportunity for subscription services to specialize in breakfast meal kits and cater to consumers who prioritize a healthy, convenient, and delicious breakfast.
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