Popeyes Debuted the Buffalo Ranch Chicken Sandwich in America
Colin Smith — May 3, 2022 — Marketing
References: popeyesblinddrop & qsrmagazine
Popeyes released a hot and spicy version of its iconic fried chicken sandwich titled the 'Buffalo Ranch Chicken Sandwich.' This sandwich is made with a high-quality hand-battered chicken cut, a buttery brioche bun, and most notably, a new in-house blend of Popeyes buffalo sauce. The sandwich also comes with cured pickles and a creamy ranch sauce to round out its flavor palette.
The Buffalo Ranch Chicken Sandwich is available in-stores and online for delivery at an MSRP of $4.99 USD. On top of this, purchasing the new sandwich will give Popeyes Rewards members 150 bonus points for a limited time. Popeyes has also announced the release of a small streetwear line made in celebration of the release of the new meal. Several of these items were sold to select fans in advance, and 25 of these fans were able to try the Buffalo Ranch Chicken Sandwich earlier than the general public.
Image Credit: Popeyes
The Buffalo Ranch Chicken Sandwich is available in-stores and online for delivery at an MSRP of $4.99 USD. On top of this, purchasing the new sandwich will give Popeyes Rewards members 150 bonus points for a limited time. Popeyes has also announced the release of a small streetwear line made in celebration of the release of the new meal. Several of these items were sold to select fans in advance, and 25 of these fans were able to try the Buffalo Ranch Chicken Sandwich earlier than the general public.
Image Credit: Popeyes
Trend Themes
1. Spicy Chicken Sandwiches - Restaurants can create their own signature spicy chicken sandwich with a unique sauce blend to differentiate their offering from competitors.
2. Digital Loyalty Programs - Businesses can use digital loyalty programs to incentivize customers to purchase and try new menu items like the Buffalo Ranch Chicken Sandwich.
3. Branded Merchandise - Companies can create limited edition, branded merchandise to tie in with the release of new menu items or product launches.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the trend of spicy chicken sandwiches by releasing their own unique versions to attract customers and increase sales.
2. Marketing and Advertising - Marketing and advertising agencies can help restaurants create and execute promotional campaigns centered around the release of new menu items like the Buffalo Ranch Chicken Sandwich.
3. Fashion and Apparel - Fashion and apparel companies can partner with restaurants to create exclusive streetwear lines to celebrate the launch of new menu items and increase brand awareness.
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