The Blue Apron Tailgating Box is Launching for Football Season
Laura McQuarrie — August 11, 2022 — Lifestyle
References: blog.blueapron & businesswire
The all-new Blue Apron Tailgating Box is launching as a limited-time, seasonal meal kit and it's arriving right on time for football season. Complete with classic game day recipes with a twist, the Tailgating Box helps people enjoy more of their favorite foods and more quality time with other sports fans, and less time spent stressing in the kitchen.
The Tailgating Box, curated for friends and family who want to create their own memorable viewing party experiences at home, includes craveable recipes like pulled pork soft tacos with tropical salsa, queso fundido with chorizo and sweet and spicy chicken sandwiches with hot honey. Available to order now for a limited time, the seasonal meal kit box serves up to eight and includes recipes that are highly shareable and "fork and spoon optional."
The Tailgating Box, curated for friends and family who want to create their own memorable viewing party experiences at home, includes craveable recipes like pulled pork soft tacos with tropical salsa, queso fundido with chorizo and sweet and spicy chicken sandwiches with hot honey. Available to order now for a limited time, the seasonal meal kit box serves up to eight and includes recipes that are highly shareable and "fork and spoon optional."
Trend Themes
1. Homegating - The Blue Apron Tailgating Box creates a trend of 'homegating' where people can enjoy the excitement of game day from the comfort of their own homes.
2. Limited-time Meal Kits - The trend of limited-time meal kits continues with the launch of the Blue Apron Tailgating Box, catering to the occasional nature of football season and encouraging customers to order quickly.
3. Shareable Recipes - The Tailgating Box highlights the trend of shareable, easy-to-make recipes perfect for group gatherings and party experiences.
Industry Implications
1. Meal Kit Delivery - The Tailgating Box presents an opportunity for meal kit delivery services to create thematic recipes and boxes for limited-time seasonal events.
2. Sports Merchandise - Sports merchandise companies could partner with meal kit delivery services to offer game day food and merchandise bundles for at-home viewing parties.
3. Online Grocery Delivery - Online grocery delivery services could create a new category for limited-time seasonal boxes, targeting at-home game day experiences and themed events like holidays or cultural celebrations.
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