The Flavourists Plant-Based Meal Kits are Arriving in the UK
Michael Hemsworth — April 1, 2022 — Marketing
References: flavourists.uk & foodbev
The Flavourists plant-based meal kits are arriving in the UK to provide consumers with an easy way to maintain their diet preferences in a way that doesn't require them to research the right recipes for them or spend ample time over the stove.
The meal kits are being debuted in two ranges including Sizzle Kits and Sizzle & Stir kits, which each come in two varieties. The meal kits will offer enough food for two and are ready to eat in just 15-minutes to make them great for time-poor consumers seeking out a way to create a high-quality midweek meal.
Co-Founder Kyrsten Halley spoke on the new The Flavourists plant-based meal kits saying, "Our plan was always to create a plant-based brand, but when we started to dive into the figures and consumer conversations within this sector, it was so clear that it wasn’t just vegans asking for great-tasting plant-based dishes, it was everyone. Consumers are looking for inspiration and experimentation. The growing need for new, aromatic flavours is what has inspired many of our dishes, specifically our Yellow Thai Curry, Makhani Curry and Herby Green Pesto. Stir-frying, crunchy textures and sun-dried ingredients are also in demand, so we’ve brought these to life in our dishes and garnishes where possible too.”
The meal kits are being debuted in two ranges including Sizzle Kits and Sizzle & Stir kits, which each come in two varieties. The meal kits will offer enough food for two and are ready to eat in just 15-minutes to make them great for time-poor consumers seeking out a way to create a high-quality midweek meal.
Co-Founder Kyrsten Halley spoke on the new The Flavourists plant-based meal kits saying, "Our plan was always to create a plant-based brand, but when we started to dive into the figures and consumer conversations within this sector, it was so clear that it wasn’t just vegans asking for great-tasting plant-based dishes, it was everyone. Consumers are looking for inspiration and experimentation. The growing need for new, aromatic flavours is what has inspired many of our dishes, specifically our Yellow Thai Curry, Makhani Curry and Herby Green Pesto. Stir-frying, crunchy textures and sun-dried ingredients are also in demand, so we’ve brought these to life in our dishes and garnishes where possible too.”
Trend Themes
1. Plant-based Convenience Meals - Opportunity to disrupt the ready-to-eat meals industry by introducing more plant-based options with appealing flavors and textures that cater to all dietary preferences
2. DIY Meal Kits - Opportunity to innovate the meal kit industry by offering plant-based options that are easy to make, have shorter cooking times, and require less prep work
3. Global Flavors - Opportunity to introduce plant-based meal kit options with interesting and diverse flavors, inspired by cuisines from around the world
Industry Implications
1. Meal Kit Delivery Services - Opportunity to expand plant-based meal kit options, catering to a wider range of dietary preferences and offering more convenient, easy-to-prepare options
2. Health and Wellness - Opportunity to tap into the growing demand for healthier, plant-based options that are still delicious and easy to make
3. Retail Grocery - Opportunity to offer plant-based meal kit options in-store, providing consumers with a convenient alternative to traditional meal planning and prep
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