At-home golfing games and simulators become more accessible
Trend - As immersive tech becomes more affordable, at-home golf simulators and games based in VR, AR and/or the metaverse are becoming more common. These experiences help those who are passionate about the sport engage with it more frequently.
Insight - Consumers who play golf often view it as a hobby--one that benefits both their personal health and their desire for recreational activities. Golf being viewed as a hobby or passion by consumers is what has resulted in the different variations of it. By collaborating with increasingly affordable immersive entertainment tech, this industry is seeing more consumers engaging with the sport from the comfort of their homes.
Insight - Consumers who play golf often view it as a hobby--one that benefits both their personal health and their desire for recreational activities. Golf being viewed as a hobby or passion by consumers is what has resulted in the different variations of it. By collaborating with increasingly affordable immersive entertainment tech, this industry is seeing more consumers engaging with the sport from the comfort of their homes.
Workshop Question - How could your brand merge its more traditional product lines or services with modern innovations?
Trend Themes
1. At-home Golf Simulators and Games Based in VR, AR And/or the Metaverse - With immersive tech increasingly more affordable, this trend is growing as it engages passionate golf lovers from the comfort of their homes.
2. Gamification of Youth Golf - By incorporating AR and games, developers are creating playful introductions to fundamental golf elements for younger audiences.
3. Blockchain-based NFT Golf Games - As more companies create decentralized games in which people can train and play in virtual tournaments with real cash prizes, this trend looks to disrupt the traditional golf touring industry.
Industry Implications
1. Entertainment Technology - From VR to AR, this industry has launched a revolution in the way golfers can play the sport, at home or on the go.
2. Sports and Recreation - The increased gamification of golf is tapping into a younger generation of potential enthusiasts, whilst innovative NFT-based gameplay is challenging traditional golf models.
3. Blockchain and Cryptocurrency - With blockchain platforms such as Ethereum gaining momentum, these revolutionary models are helping to shape and promote new golfing experiences and ecosystems.
