Cannabis brands create metaverse-based experiences and events
Trend - Cannabis brands are expanding their digital footprint by creating experiences or hosting events in the metaverse. Brands in this space are offering everything from metaverse-based cannabis testing labs to virtual dispensaries.
Insight - In North America, the legal cannabis industry has expanded to such extents that businesses in this space emerge on a regular basis. Consumers who are especially passionate about the benefits of the plant are more likely to engage with brands that elevate in-store or cannabis consumption experiences in ways that they haven't yet experienced. By investing in Web3 experiences, cannabis brands are able to appeal to the most devoted cannabis customers.
Insight - In North America, the legal cannabis industry has expanded to such extents that businesses in this space emerge on a regular basis. Consumers who are especially passionate about the benefits of the plant are more likely to engage with brands that elevate in-store or cannabis consumption experiences in ways that they haven't yet experienced. By investing in Web3 experiences, cannabis brands are able to appeal to the most devoted cannabis customers.
Workshop Question - How could your brand better prioritize experience for its customers?
Trend Themes
1. Web3 Cannabis Experiences - Cannabis brands are creating metaverse-based experiences and events, offering everything from metaverse-based cannabis testing labs to virtual dispensaries.
2. Cannabis-centered Metaverses - The creation of cannabis-centric metaverses that connect the cannabis and hemp communities is revolutionizing the marketplace, enabling globalization and social responsibility.
3. Metaverse Cannabis Labs - The integration of cannabis testing facilities in the metaverse is a new approach to building a community and improving marketing strategies while offering users a chance to earn rewards through virtual cannabis knowledge quests.
Industry Implications
1. Cannabis Industry - The legal cannabis industry is expanding, creating opportunities for innovation in the way consumers access and experience cannabis products.
2. Virtual Reality Industry - Virtual reality technologies are being increasingly used in creating cannabis experiences, leading to a disruptive innovation opportunity for businesses in the education and entertainment sectors.
3. Blockchain Industry - The combination of cannabis and crypto is creating a new frontier of decentralized finance and innovative marketplace solutions.
