The Ginsters Creamy Garlic Mushroom Slice is Limited-Edition
Michael Hemsworth — December 24, 2021 — Marketing
The Ginsters Creamy Garlic Mushroom Slice is being launched by the UK-based brand to provide consumers with a way to enjoy a meat-free option that is balanced, flavorful and savory. The product is characterized by its vegan-friendly recipe that has sliced white mushrooms along with chestnut mushrooms in the mix alongside a vegan cream and white wine sauce. The filled is contained inside a light puff pastry that has just a hint of lemon zest to finish it off.
Managing Director at Ginsters Sam Mitchell spoke on the new Ginsters Creamy Garlic Mushroom Slice saying, "As consumers look to a healthier start to the year, and interest in reducing meat heightens, we want to ensure we’re offering something that meets every meal occasion. Our latest vegan launch responds to the demand for more choice, while reinforcing to shoppers that Ginsters is the category leader, harnessing trends and bringing new flavours and formats to the category."
Managing Director at Ginsters Sam Mitchell spoke on the new Ginsters Creamy Garlic Mushroom Slice saying, "As consumers look to a healthier start to the year, and interest in reducing meat heightens, we want to ensure we’re offering something that meets every meal occasion. Our latest vegan launch responds to the demand for more choice, while reinforcing to shoppers that Ginsters is the category leader, harnessing trends and bringing new flavours and formats to the category."
Trend Themes
1. Plant-based Convenience Food - Opportunity for more brands to introduce plant-based options to meet the rising consumer demand.
2. Mushroom-based Products - Opportunity for manufacturers to experiment with different types of mushroom in various products for enhanced taste and texture.
3. Vegan Pastry Products - Opportunity to cater to vegans and plant-based consumers with a range of savory and sweet pastry products.
Industry Implications
1. Food Manufacturing - Innovation opportunities in new product development, packaging, and ingredient sourcing for plant-based options.
2. Retail - Opportunity to expand plant-based pastry product offerings in grocery stores, specialty food shops, and cafes.
3. Food Service - Opportunity to include vegan and plant-based options on menus in cafes, restaurants, and other food service establishments.
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