Blue Apron Launches New Seasonal Offering, 'Summer Lobster Box'
Niko Pajkovic — June 9, 2022 — Lifestyle
References: blueapron & businesswire
Carbon-neutral meal kit company Blue Apron has announced the launch of a new series of limited-time seasonal meal kits that intend to highlight the brand's "best of the season" products. To kick things off, the company has launched 'Summer Lobster Box,' which will begin being offered on June 10.
The new meal kit will consist of premium Maine-style lobster rolls and seasonal side dishes such as corn on the cob, creamy potato salad, and romaine and Bibb lettuce salad. In addition, the kit will come with accessories including a placemat and a custom basil lemonade cocktail recipe.
“While we have offered occasion-based, experiential meal kits in the past, including Thanksgiving, we are excited to feature these limited-time, seasonal meal-kits on an ongoing basis to provide our customers with everything they need to make entertaining easier, with minimal effort," said John Adler, Blue Apron’s Vice President of Culinary.
Image Credit: Blue Apron
The new meal kit will consist of premium Maine-style lobster rolls and seasonal side dishes such as corn on the cob, creamy potato salad, and romaine and Bibb lettuce salad. In addition, the kit will come with accessories including a placemat and a custom basil lemonade cocktail recipe.
“While we have offered occasion-based, experiential meal kits in the past, including Thanksgiving, we are excited to feature these limited-time, seasonal meal-kits on an ongoing basis to provide our customers with everything they need to make entertaining easier, with minimal effort," said John Adler, Blue Apron’s Vice President of Culinary.
Image Credit: Blue Apron
Trend Themes
1. Limited-time Seasonal Meal Kits - The trend of offering limited-time seasonal meal kits can generate excitement and urgency amongst consumers while also allowing for product innovation and special offerings.
2. Carbon-neutral Meal Kits - The trend of offering carbon-neutral meal kits presents opportunities for sustainable sourcing, production, and packaging while also catering to the growing consumer demand for environmentally-friendly products.
3. Experiential Meal Kits - The trend of offering experiential meal kits that provide customers with everything they need to make entertaining easier can create a unique offering that sets a brand apart from competitors.
Industry Implications
1. Meal Kit Delivery - The meal kit delivery industry can take advantage of the trend toward limited-time seasonal and experiential meal kits to expand their offerings and attract new customers.
2. Sustainable Packaging - The sustainable packaging industry can benefit from the trend toward carbon-neutral meal kits by creating innovative, eco-friendly packaging solutions for meal kit companies to use.
3. Hospitality - The hospitality industry can utilize the trend of offering experiential meal kits to create unique and memorable experiences for guests, both in-person and for those opting for meal delivery options.
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