Encona and Deliveroo Partnered on a New Campaign
Michael Hemsworth — May 7, 2022 — Marketing
References: gracefoods & talkingretail
Encona and Deliveroo have joined forces to get more of the former brand's signature sauces into the homes of more consumers in the UK than ever. The campaign will see 30,000 free sample bottles of the brand's sauces provided to 20 locations in the UK where they will then be provided to customers who place an order through Deliveroo. Each bottle of free sauce will come with a voucher for 50p off for redemption at grocery stores and convenience stores in the UK.
Marketing Manager for Encona Vandu Patel commented on the Encona and Deliveroo partnership saying, "We are thrilled to be working with Deliveroo to distribute free sample bottles across the UK for diners to add some spice to their take-aways, or to bring some ‘heat’ to everyday meal times. We have found food lovers who buy Encona use it on all types of food, from pies and mashed potato to pizza and pasta.”
Marketing Manager for Encona Vandu Patel commented on the Encona and Deliveroo partnership saying, "We are thrilled to be working with Deliveroo to distribute free sample bottles across the UK for diners to add some spice to their take-aways, or to bring some ‘heat’ to everyday meal times. We have found food lovers who buy Encona use it on all types of food, from pies and mashed potato to pizza and pasta.”
Trend Themes
1. Sample-based Promotions - Brands can utilize sample-based partnership campaigns to increase awareness and exposure for their products.
2. Collaborative Delivery Strategies - Collaborative delivery strategies between brands and delivery services can offer unique value propositions and drive sales.
3. Cross-promotion Partnerships - Cross-promotion partnerships can help brands expand their reach and brand recognition, as well as drive customer loyalty.
Industry Implications
1. Food and Beverage - Food and beverage companies can partner with delivery services to provide samples of their products and drive brand awareness and sales.
2. Delivery Services - Delivery services can benefit from partnering with food and beverage companies to offer unique and exclusive promotions to their customers.
3. Retail - Retail stores can capitalize on partnership campaigns by offering discounts and promotional vouchers linked to complementary products for customers to use in-store.
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