Blue Apron and The Knot Share the Gift of Home Cooking with Newlyweds
Laura McQuarrie — August 9, 2022 — Lifestyle
References: cook.ba & businesswire
One of the pillars of a lifetime of wellness is eating nourishing food and Blue Apron and The Knot are making it easier than ever for people to share the gift of home cooking with newlyweds. Blue Apron is now the first and only meal kit offered in The Knot Registry Store. This meal kit speaks to all sorts of couples, whether they are pressed for time, interested in learning a new skill together or they are foodies who simply share a love of food.
This year is anticipated to be the strongest wedding season in recent history and heading into peak wedding season, guests will be spending more on gifts. This partnership gives gift-givers to choose from several options from Blue Apron and The Knot, including a one-month subscription or a single meal kit, as well as curated, premium Blue Apron wines to pair with meals.
This year is anticipated to be the strongest wedding season in recent history and heading into peak wedding season, guests will be spending more on gifts. This partnership gives gift-givers to choose from several options from Blue Apron and The Knot, including a one-month subscription or a single meal kit, as well as curated, premium Blue Apron wines to pair with meals.
Trend Themes
1. Wedding Meal Kits - Meal kit companies partnering with wedding registries to offer convenient and practical gift options for newlyweds.
2. Registry Store Partnerships - Trend of companies partnering with popular registry stores to expand their customer reach.
3. Premium Meal Kit Offerings - Meal kit companies offering premium, curated meal options and wine pairings to cater to foodie couples.
Industry Implications
1. Meal Kit Industry - Opportunity for meal kit companies to expand their customer base by partnering with gift registry stores to offer easy and practical gift options for weddings.
2. Wedding Industry - Partnership opportunities for wedding industry players to offer practical and innovative gift registry options for newlyweds.
3. Wine Industry - Opportunity for wine companies to partner with meal kit companies and expand their customer reach through curated wine pairing options.
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