Trojan Fragrances Aim to Spark Attraction and Desire with Scent
Laura McQuarrie — December 31, 2020 — Fashion
References: trojanfragrances & allure
The newly launched Trojan Fragrances is introducing itself to the world with a variety of scents: the Trojan Fragrance for Men, a Trojan Fragrance for Women and a third Trojan Fragrance for All. While the unisex fragrance shares a mix of citrus and herbal notes with a grounding woody base, the other scents play with notes such as peppermint, green cardamom, mandarin, caraway, grapefruit and Turkish rose.
As Trojan's parent company, Church & Dwight Co. Inc., revealed to WWD, "It's perfect timing with Trojan Fragrance because it's about exploring your desires [and] doing it safely. It’s about being bold, being sexy, having the freedom to express your authentic self — who you are, no constraints. These are all very tied into the Trojan DNA."
Image Credit: Trojan Fragrances
As Trojan's parent company, Church & Dwight Co. Inc., revealed to WWD, "It's perfect timing with Trojan Fragrance because it's about exploring your desires [and] doing it safely. It’s about being bold, being sexy, having the freedom to express your authentic self — who you are, no constraints. These are all very tied into the Trojan DNA."
Image Credit: Trojan Fragrances
Trend Themes
1. Sensual Fragrances - Disruptive innovation opportunity: Explore the use of sensual fragrances in industries beyond personal care, such as home or hospitality.
2. Gender-inclusive Scents - Disruptive innovation opportunity: Develop gender-inclusive fragrances that cater to a diverse range of consumers.
3. Emotional Marketing - Disruptive innovation opportunity: Tap into emotional marketing strategies that connect fragrances with desires and personal expression.
Industry Implications
1. Personal Care - Disruptive innovation opportunity: Introduce unique fragrances that go beyond traditional personal care products.
2. Home Fragrance - Disruptive innovation opportunity: Create sensual and gender-inclusive fragrance options for home fragrance brands.
3. Hospitality - Disruptive innovation opportunity: Incorporate sensual fragrances in hotel accommodations to enhance the guest experience.
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