Coty & Êverie Developed a Smart Device for Safe In-Store Sampling
Laura McQuarrie — July 13, 2021 — Business
References: coty & premiumbeautynews
The way people interact with fragrance testers in stores is changing and Coty and Êverie developed a solution to respond to current and future times. Claire Catherine-Mercier, Vice President Retail Experience at Coty, says "Deploying a single drop of liquid to the skin with the same restitution as traditional testers, this new technology eliminates unnecessary waste and offers a safe, contact-free alternative for testing."
The touchless smart device lets consumers sample perfumes in a safe way that's easy for retailers to maintain since it reduces perfume loss and works for weeks without needing to be recharged. Instead of dispersing fragrance into the air, this device drops liquid directly onto a tester's arm or a blotting sheet.
The touchless smart device lets consumers sample perfumes in a safe way that's easy for retailers to maintain since it reduces perfume loss and works for weeks without needing to be recharged. Instead of dispersing fragrance into the air, this device drops liquid directly onto a tester's arm or a blotting sheet.
Trend Themes
1. Touchless Beauty Sampling - The rise of touchless beauty sampling is creating a need for technology that allows try-ons without contact.
2. Smart Sampling Devices - Smart sampling devices that drop liquid directly onto skin or testing materials are a growing trend in the fragrance industry.
3. Reduced Waste Sampling - The technology that allows for reduced waste sampling offers an opportunity for companies to reduce their environmental impact while keeping customers safe.
Industry Implications
1. Beauty Industry - The beauty industry is a major player in the development of touchless fragrance testers, creating opportunities for disruptive technology solutions.
2. Retail Industry - The retail industry is in need of touchless beauty sampling solutions to keep customers safe and comfortable while shopping.
3. Environmental Industry - Reduced waste sampling technology has the potential to disrupt the environmental industry by reducing waste in the fragrance industry and beyond.
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