Home products and decor made from upcycled ocean plastic are on the rise
Trend - Emerging brands that specialize in products made for the home are using upcycled ocean plastic to develop their products. Everything from textiles to dog bowls are now being made from the plastic waste that's found in oceans.
Insight - As the changes required to mitigate climate change become more urgent, consumers are increasingly looking for small and large ways they can reduce their personal impact. These consumers are turning to sustainable brands that are able to make them feel less guilty about their purchase decisions.
Insight - As the changes required to mitigate climate change become more urgent, consumers are increasingly looking for small and large ways they can reduce their personal impact. These consumers are turning to sustainable brands that are able to make them feel less guilty about their purchase decisions.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Upcycled Ocean Plastic - Emerging brands that specialize in products made for the home are using upcycled ocean plastic to develop their products.
2. Sustainable Production Practices - Plastic bottle fabrics and other eco-conscious goods that utilize similar single-use materials are on the rise.
3. Eco-friendly Technology Solutions - Efficient yet clever solutions for the bathroom like the Ampere 'Shower Power' speaker are made from 100% recycled ocean plastic with eco-friendly technology.
Industry Implications
1. Home Decor Industry - Businesses in the decor industry can leverage upcycled ocean plastic as a sustainable and eco-friendly material in their product design.
2. Textile Industry - Companies in the textile industry can repurpose single-use materials into fabrics, supporting sustainable production practices.
3. Furniture Industry - Businesses in the furniture industry can use upcycled ocean plastic to design chairs and other functional pieces of furniture.
4 Featured, 35 Examples:
139,257 Total Clicks
Date Range:
Mar 20 — Sep 21
Trending:
V. Hot
Consumer Insight Topics:
