The Bloo Brilliant Gel Range Comes in Two Scent Options
Michael Hemsworth — November 12, 2021 — Marketing
References: bloo & conveniencestore
The Bloo Brilliant Gel range is being launched by the brand in the UK as a premium product lineup for consumers seeking out an aromatic way to keep their bathroom smelling fresh. The products come in two scent options including Arctic Ocean and Spring Rain, which are each inspired by high-end fragrances such as Dior's Dolce Vita and Chloe's Eau de Parfum, respectively. The gel cleaning products are 100% recyclable and can be picked up for £2.90.
Bloo's Brand Manager Sophie Mayo commented on the new Bloo Brilliant Gel range saying, "We love spoiling our consumer base with a range of products and fragrances. By listening to the needs and wants of our community, we continuously aim to create and provide innovative products and cleaning solutions for every customer.”
Bloo's Brand Manager Sophie Mayo commented on the new Bloo Brilliant Gel range saying, "We love spoiling our consumer base with a range of products and fragrances. By listening to the needs and wants of our community, we continuously aim to create and provide innovative products and cleaning solutions for every customer.”
Trend Themes
1. Perfume-fragranced Cleaning Products - Creating cleaning products that offer a fragrance experience to consumers, resulting in increased emotional connection and brand loyalty.
2. Innovative Packaging Design - Developing exciting and eye-catching packaging that is also environmentally friendly, leading to a competitive advantage in the market.
3. Premium Cleaning Products - Expanding the cleaning industry to focus on higher-end and luxury markets, bringing a new level of sophistication to the industry.
Industry Implications
1. Cleaning Industry - Cleaning companies can innovate and differentiate their product offering by incorporating perfume-fragranced products to set themselves apart from competitors and offer an enhanced customer experience.
2. Luxury Goods Industry - Luxury goods brands can enter the cleaning market with high-end fragrance options and premium product packaging to target new audiences and diversify their brand portfolio.
3. Eco-friendly Products Industry - Companies in the eco-friendly products space can explore ways to incorporate environmentally friendly packaging options into their product lines, taking inspiration from Bloo's 100% recyclable gel products.
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