K-Beauty Label tamburins Launches the Creamy 'Perfume Shell X'
tamburins, a Korean beauty brand led by the South Korean eyewear label Gentle Monster, has debuted a new cream fragrance called ‘Perfume Shell X.’ The campaign, which stars long-time Gentle Monster collaborator and BLACKPINK member Jennie Kim, spotlights the latest fragrance in three scents: ‘CHAMO,’ ‘BERGA SANDAL,’ and ‘LALE.’
The new fragrance doubles as a scented hand cream, providing consumers with the moisture needed to get through the colder months. ‘CHAMO’ boasts notes of sweet chamomile with hints of clary sage and wood. ‘BERGA SANDAL’ is crafted with a bergamot base and accents of lime cardamom, and ‘LALE’ offers scents of white tulip, spiced leather, and mimosa.
The cream fragrances are packaged in 30 mL bottles and will be sold at tamburins’ online and retail stores.
Image Credit: tamburins
The new fragrance doubles as a scented hand cream, providing consumers with the moisture needed to get through the colder months. ‘CHAMO’ boasts notes of sweet chamomile with hints of clary sage and wood. ‘BERGA SANDAL’ is crafted with a bergamot base and accents of lime cardamom, and ‘LALE’ offers scents of white tulip, spiced leather, and mimosa.
The cream fragrances are packaged in 30 mL bottles and will be sold at tamburins’ online and retail stores.
Image Credit: tamburins
Trend Themes
1. Cream Fragrance - There is an opportunity to develop more cream fragrances that double as a scented hand cream for consumers who want moisturization and fragrance in one product.
2. Scented Hand Cream - There is an opportunity to create scented hand creams with unique fragrance notes to appeal to consumers looking for a refreshing change from typical hand creams.
3. K-beauty Fragrances - There is an opportunity to create more Korean-inspired fragrances that incorporate traditional Korean ingredients and aromas to appeal to the growing K-Beauty market.
Industry Implications
1. Beauty - The beauty industry can innovate by developing more hybrid products like cream fragrances that offer multiple benefits in one product.
2. Personal Care - The personal care industry can innovate by developing more unique and refreshing scented hand creams to appeal to consumers who want a change from regular hand creams.
3. Fashion - The fashion industry can innovate by creating more fragrance campaigns that feature popular influencers and celebrities to boost brand awareness and appeal to younger consumers.
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