Chanel's Rouge Allure is Comprised of 12 Shades
Ellen Smith — September 2, 2019 — Fashion
Chanel is helping consumers transition into the cooler months with a new red lippie dubbed the Rouge Allure that's offering optimal, pigmented color along with long-lasting wear.
The new product is sure to be a go-to in one's makeup bag, presenting the wearer with a bold color that's equal parts elegant and comfortable to wear. It's a day-to-day look that can last up to eight hours without peeling, or drying one's lips. The line arrives in 12 unique shades that are comprised of six matte colors, and six metallics. This mix of hues means that wearers can switch between day and night looks, while finding a color profile that suits their skin tone and aesthetic.
Image Credit: Chanel Beauty
The new product is sure to be a go-to in one's makeup bag, presenting the wearer with a bold color that's equal parts elegant and comfortable to wear. It's a day-to-day look that can last up to eight hours without peeling, or drying one's lips. The line arrives in 12 unique shades that are comprised of six matte colors, and six metallics. This mix of hues means that wearers can switch between day and night looks, while finding a color profile that suits their skin tone and aesthetic.
Image Credit: Chanel Beauty
Trend Themes
1. Long-lasting Lipstick - The trend of long-lasting lipstick offers opportunities for disruptive innovation in the cosmetic industry, with a focus on creating formulas that provide intense color while remaining comfortable to wear for extended periods of time.
2. Broad Shade Range - The trend of offering a broad shade range in lipstick allows for disruptive innovation in the beauty industry, with a focus on inclusivity and catering to diverse skin tones and personal aesthetics.
3. Matte Vs Metallic - The trend of offering both matte and metallic options in lipstick presents opportunities for disruptive innovation in the makeup industry, with a focus on creating versatile products that can transition seamlessly from day to night looks.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the trend of long-lasting lipstick by developing innovative formulas and packaging that meet consumers' demand for comfortable, all-day wear with intense color payoff.
2. Beauty - The beauty industry has an opportunity to disrupt the market by offering a wide range of lipstick shades that are inclusive and cater to diverse skin tones, allowing consumers to find the perfect color for their individual preferences and needs.
3. Makeup - The makeup industry can tap into the trend of offering both matte and metallic lipstick options, creating versatile products that cater to the evolving preferences and style choices of consumers, offering endless possibilities for creative and transformative looks.
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