Qian Li Mu Turns Rare Red Sandalwood Into Natural Beauty Products
Laura McQuarrie — November 21, 2019 — Fashion
References: pengmenguoji & businesswire
The rare red sandalwood that was once only used by emperors is now the key ingredient in Qian Li Mu's natural beauty products. Fusing health, beauty, modern technology and ancient Chinese medicine, Pengmen International's brand is creating affordable solutions that are designed to make people feel younger. Notably, precious red sandalwood is used by luxury brands like Chanel and Hermes.
Red sandalwood cream is said to have been copied from an ancient Chinese recipe from the palace in the Tang Dynasty and is said to "make people younger with daily cleaning." Red sandalwood is also integrated into lipsticks and other skincare products that are beneficial for targeting spots, wrinkles and other areas of concern.
Due to the limited stock and the regulations surrounding red sandalwood, it is expected that the cosmetics may only be available in small quantities.
Image Credit: Pengmen International
Red sandalwood cream is said to have been copied from an ancient Chinese recipe from the palace in the Tang Dynasty and is said to "make people younger with daily cleaning." Red sandalwood is also integrated into lipsticks and other skincare products that are beneficial for targeting spots, wrinkles and other areas of concern.
Due to the limited stock and the regulations surrounding red sandalwood, it is expected that the cosmetics may only be available in small quantities.
Image Credit: Pengmen International
Trend Themes
1. Natural Beauty Products - Qian Li Mu's use of rare red sandalwood in natural beauty products creates a disruptive opportunity to leverage ancient Chinese medicine and modern technology for affordable solutions.
2. Anti-aging Solutions - The red sandalwood cream and other skincare products that claim to make people younger presents a disruptive opportunity to tap into the growing demand for anti-aging solutions.
3. Sustainable Cosmetics - Qian Li Mu's use of precious red sandalwood presents a disruptive opportunity to create sustainable cosmetics that are beneficial for targeting spots, wrinkles and other areas of concern.
Industry Implications
1. Beauty and Personal Care - The use of rare red sandalwood creates a disruptive opportunity in the beauty and personal care industry to innovate and differentiate product offerings.
2. Luxury Goods - Qian Li Mu's use of precious red sandalwood positions the brand as a disruptive player in the luxury goods industry, competing with established brands like Chanel and Hermes.
3. Traditional Chinese Medicine (TCM) - Qian Li Mu's integration of ancient Chinese medicine with modern technology presents a disruptive opportunity to explore new applications for TCM in the cosmetics industry.
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