The NYFW Refresh Suite Powered by LG Styler is a Styling Concept Space
Laura McQuarrie — September 5, 2019 — Marketing
References: LG & prnewswire
Those who are attending New York Fashion Week will have the opportunity to explore a new styling suite concept called The Vault, which was created in a collaboration between LG Electronics and What Goes Around Comes Around (WGACA). Inside the WGACA flagship store in SoHo, fashion lovers will be able to explore LG's technology for keeping luxury vintage fashion, including its LG Styler.
The steam care clothing system is useful for refreshing a wardrobe, eliminating odors and allergens, all without interference from chemicals. The Vault also serves as a place for people to explore vintage pieces from coveted brands like Chanel, Louis Vuitton, Gucci, Fendi and Dior. As more consumers are investing in second-hand pieces, they are doubling down on clothing care solutions to extend a product's useful life.
The steam care clothing system is useful for refreshing a wardrobe, eliminating odors and allergens, all without interference from chemicals. The Vault also serves as a place for people to explore vintage pieces from coveted brands like Chanel, Louis Vuitton, Gucci, Fendi and Dior. As more consumers are investing in second-hand pieces, they are doubling down on clothing care solutions to extend a product's useful life.
Trend Themes
1. Experiential Styling Suites - By creating experiential styling suites, brands can forge deeper connections with their customers and offer unique experiences that differentiate themselves from competitors.
2. Luxury Clothing Care Systems - The trend towards second-hand clothing is creating an opportunity for luxury clothing care systems that refresh and sanitize vintage pieces without harsh chemicals.
3. Sustainable Fashion Practices - Consumers investing in second-hand pieces are looking for sustainable fashion practices, including clothing care solutions that extend the life of their clothing items.
Industry Implications
1. Fashion Retail - Fashion brands can partner with technology companies to create experiential styling suites that incorporate new technology and differentiated brand experiences.
2. Luxury Goods - Luxury brands can offer clothing care systems that refresh and sanitize their vintage pieces and appeal to the growing market for sustainable fashion practices.
3. Home Appliances - Home appliance companies can partner with fashion brands to create clothing care systems that appeal to the growing market for second-hand clothing and sustainable fashion practices.
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