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Upcycled Cleanse

Hygiene products incorporate the benefits of upcycled ingredients

Trend - Skincare brands are creating cleansing products that contain upcycled ingredients that would otherwise go to waste. These products include everything from "wonky" cucumber-infused shower gels to cleansing balms with upcycled apple extracts.

Insight - Sustainability is increasingly a motivating factor when it comes to consumers' purchase decisions, particularly as the effects of climate change become more visible in their day-to-day. Now, people are looking for both small and large ways they can change their habits to reduce their personal impact, and are turning to brands that empower them to do so.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Upcycling - Brands are finding ways to use upcycled fruits and vegetables in their hygiene or skincare products to reduce food waste and increase sustainability.
2. Sustainability - Consumers are increasingly motivated by sustainability, looking for ways to reduce their personal impact, and turning to brands that empower them to do so.
3. Transforming Skincare Products - Skin care products that transform their texture help consumers personalize their self-care routines while being mindful of waste and reuse of ingredients.
Industry Implications
1. Hygiene & Skincare - Upcycling fresh produce can be beneficial in creating new limited edition products that are gentle on the skin and make use of otherwise wasted ingredients.
2. Food & Beverage - There is a growing trend towards using misshapen or discarded produce in food products, which can be beneficial for brands and consumers alike, as they preserve food resources and address sustainability and food waste concerns.
3. Packaging - Brands that use 100% recyclable packaging as a part of their sustainability efforts address issues regarding the disposal of their products, particularly in encouraging consumers to recycle more often.
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 68 Examples:
103,216 Total Clicks
Date Range:
Jul 19 — Jul 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Tulip-Infused Cleansing Jellies
Tulip-Infused Cleansing Jellies
Bloomeffects' Royal Tulip Cleansing Jelly Tube Works Like an Oil
Bloomeffects’ Royal Tulip Cleansing Jelly Tube combines the best features of a gel, oil, cream and balm in one to provide a soothing product that effectively dissolves dirt and makeup. This... MORE
Transforming Jelly Oil Cleansers
Transforming Jelly Oil Cleansers
KraveBeauty's Makeup Re-Wined Features Upcycled Grapeseed Oil
Makeup Re-Wined by KraveBeauty is a transforming jelly oil cleanser that makes taking off makeup and sunscreen easy, along with any impurities. The unique cleanser gets its name from the fact that... MORE
Upcycled Balm-to-Oil Cleansers
Upcycled Balm-to-Oil Cleansers
Farmacy's Sweet Apple Cleansing Balm is a Limited-Edition Cleanser
Farmacy’s beloved Green Clean Cleansing Balm has been introduced in limited-edition versions like Very Cherry Clean and now, there’s a brand-new variation to look forward to with the... MORE
Waste-Reducing Shower Gels
Waste-Reducing Shower Gels
The Body Shop's Cool Cucumber Shower Gel Uses Wonky Cucumber Juice
The Body Shop’s Special Edition Cool Cucumber Shower Gel boasts a fresh scent and a unique formula that’s made with “juice from wonky cucumbers.” The shower gel promises to... MORE
Upcycled Personal Cleansers
Upcycled Personal Cleansers
The Metsä Line Features a Compound from Forest Industry Sawdust
Metsä is a new three-piece line of personal cleansers from Ole Hyvä that features a unique antioxidant compound made from forest industry side stream sawdust. This personal care product line makes... MORE
Upcycled Produce Care Products
Upcycled Produce Care Products
The Body Shop's Carrot Cleanser & Moisturizer Use "Ugly" Produce
The Body Shop is known for creating a variety of products that spotlight unique fruits and vegetables and its cleanser and moisturizer are “enriched with organic carrots too naturally wonky to... MORE
Upcycled Lemon Body Scrubs
Upcycled Lemon Body Scrubs
The Body Shop's Zesty Lemon Body Scrub is Made with "Lumpy Lemons"
The Body Shop’s new Limited Edition Zesty Lemon Body Scrub boasts a bright citrus scent and a smoothing and softening formula that’s made with “lumpy lemon” extracts and... MORE
CO2-Made Soap Bar Packs
CO2-Made Soap Bar Packs
CleanO2's 'Cold night beverage pack' is Handmade and Biodegradable
Consumers can relax and scrub themselves clean with CleanO2’s ‘Cold night beverage pack.’ The soap packs are inspired by beverages that would be delightful to partake in on a cold wintery night.... MORE

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Luxe Pore-Smoothing Sunscreens
Luxe Pore-Smoothing Sunscreens
Saint Jane's Luxury Sun Ritual is Infused with Luxurious Florals
Targeted Makeup Wipes
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Florasis' Floral Dew Care Makeup Remover Wipes Boast Two Types of Wipes
Purple Tea Body Oils
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Byroe's Purple Tea Body Oil Features a Purple Fruit Infusion
Radiance-Boosting Floral Face Masks
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Cardea AuSet's Newest Product is the BLOOM Face Mask
Youth-Revealing Floral Serums
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The Capture Totale Le Serum is a First-of-Its-Kind Release by Dior
Free-From Baby Cosmetics
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Hyland’s Naturals Baby Organic Calming Balm is Relaxing and Soothing
Upcycled Ingredient Breads
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Kroger Simple Truth Upcycled Bread Has 10% ReGrained SuperGrain+
Beanless Cold Brews
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Wrinkle-Smoothing Retinol Alternatives
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Upcycled Ingredient Meal Kits
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Upcycled Stalk Pastas
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Upcycled Refillable Fragrances
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Upcycled Fruit Skincare
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Eco-Conscious Gin Brands
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Uncompromising Hemp Skincare
Uncompromising Hemp Skincare
Fuss Pot's Hemp Skincare is Made for Ingredient-Conscious Customers
Exfoliating Jelly-to-Foam Cleansers
Exfoliating Jelly-to-Foam Cleansers
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Clean Plumping Skincare Kits
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Foam-Free Jelly Cleansers
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Rejuvenating Winter-Ready Cosmetics
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Goop Launched Two New Products for the Face and Hands
Spa-Inspired Gift Boxes
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Yohimbe Bark-Infused Soaps
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Dr. Squatch Relaunches the Iconic Bow Chicka Wow Wow Soap
Handmade Self-Care Accessories
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play_circle_filledEco-Friendly Pet Washes
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Sustainable Olive Skincare
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Endota Launches a New Line of Clean Hand Soaps and Body Washes
Eco Soap Refill Boxes
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Lab Clean Launched Its Biodegradable Refill Box for Its Beloved Hand Soap
Sustainable Packaging Alternatives
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L'Occitane Introduces In-Store Product Refills
Paper-Made Soap Packaging
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The Lenor Paper Bottle Laundry Soap Packaging is Arriving in 2022
Exfoliating Jelly Cleansers
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The Exfoliating Jelly Cleanser by Hero. Has Three-Fold Benefits
Detoxifying Facial Masks
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Caudalie's Instant Detox Mask Rapidly Cleanses & Minimizes Pores
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Three Ships Beauty's Buttercream Lip Mask is Natural and Vegan
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Upcycled Bath Blends
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Orobaa Utilizes Locally Sourced Ingredients from Africa
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