Black tea is incorporated into skincare products
Trend - Known for its high antioxidant content when ingested, black tea is now being incorporated into cosmetic products in order to boost their benefits. Products that include this ingredient include everything from clay-based masks to correcting powders.
Insight - Natural ingredients in skincare products are popular among consumers, particularly those who prefer when brands make their ingredient lists accessible. The more ingredients in a product that these consumers know, the more they trust its efficacy and the brand that offers it.
Insight - Natural ingredients in skincare products are popular among consumers, particularly those who prefer when brands make their ingredient lists accessible. The more ingredients in a product that these consumers know, the more they trust its efficacy and the brand that offers it.
Workshop Question - How is your brand establishing trust between itself and its customers?
Trend Themes
1. Natural Ingredients in Skincare Products - Brands can consider incorporating black tea, rosehip seed oil and witch hazel extract into their skincare products to cater to consumers who are seeking natural ingredients with known benefits.
2. Use of Niacinamide in Skincare Products - Businesses can incorporate niacinamide into their skincare products to meet the growing consumer demand for skincare products that have brightening, anti-inflammatory and moisturizing properties.
3. Incorporation of Black Tea Into Beauty Products - Companies can consider using black tea in their beauty products, like mists and masks, to leverage its high antioxidant content and appeal to consumers who want skincare products that are packed with natural ingredients that have anti-inflammatory and anti-aging benefits.
Industry Implications
1. Skincare - Natural ingredients and specific skincare ingredients like niacinamide can be incorporated into skincare products to cater to the growing consumer demand for products with specific benefits.
2. Beauty - Black tea can be incorporated into beauty products, like mists and powders, to offer an added antioxidant benefit which appeals to consumers looking for beauty products with natural ingredients.
3. Wellness - Black tea can be used as an ingredient in wellness products, like skincare masks and mists, to capitalize on the consumer trend of incorporating natural ingredients into daily routines for better skin health and overall wellness.
