GK Concept's Dropper Provides Touch-Free Testing Experiences In-Store
Laura McQuarrie — June 16, 2021 — Business
References: premiumbeautynews
GK Concept's Dropper helps to provide contactless product experiences in-store for a variety of fluid cosmetic products. The compact system offers an experience that's safe, secure and connected, as well as focused on self-sufficiency. Arthur Hagiage, President of GK Concept, says "Customers want to be on their own when they go shopping. Our technologies are designed to arouse consumers’ curiosity: they act as ‘traffic stoppers.'"
This touch-free testing solution from GK Concept follows the release of Paperscent for contactlessly testing perfumes, and Dropper suits a wider range of viscosities. This solution for skincare and makeup testing boasts the ability to detect movement to deliver the right amount of creams, foundations, serums or other liquid products in the category. Thanks to the system being plugged in or powered by a battery, it's easy to replenish and its connected design lets staff know when a refill is needed.
This touch-free testing solution from GK Concept follows the release of Paperscent for contactlessly testing perfumes, and Dropper suits a wider range of viscosities. This solution for skincare and makeup testing boasts the ability to detect movement to deliver the right amount of creams, foundations, serums or other liquid products in the category. Thanks to the system being plugged in or powered by a battery, it's easy to replenish and its connected design lets staff know when a refill is needed.
Trend Themes
1. Contactless Testing - There is an opportunity for businesses to create contactless testing solutions across various industries, with the potential to revolutionize the consumer experience.
2. Self-sufficiency Solutions - The desire for self-sufficiency may drive the growth of touch-free testing solutions, reflecting consumers' preference for a more independent and personalized experience.
3. Connected Products - A connected and integrated design provides businesses with data insights and the ability to optimize resources, leading to a more efficient and effective in-store experience.
Industry Implications
1. Cosmetics - The cosmetics industry may benefit from contactless product testers that enable consumers to sample self-care products without the need for face-to-face interaction.
2. Retail - Retail businesses can leverage contactless testing solutions to provide customers with a safer and more modern shopping experience, while also gaining valuable data insights from the connected technology.
3. Health and Wellness - The health and wellness industry could adopt touch-free testing as a means of ensuring personal hygiene and safety, specifically for products like supplements, vitamins, and topical treatments.
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