Babies' nurseries are now decorated with functional, connected products
Trend - As products and services for infants and toddlers evolve, connected decor and functional items in nurseries are becoming more common. These smart products include everything from growth-tracking sheets for cribs, to connected play mats.
Insight - The use of technology in the process of child-rearing is more common as Millennial parents and caregivers see the value of mixing the traditional rituals they were raised with, with the modern rituals that children will one day be exposed to anyway within the home, school, and workplace. These tools offer convenience for parents, while also enhancing children's health, recreational, and educational experiences.
Insight - The use of technology in the process of child-rearing is more common as Millennial parents and caregivers see the value of mixing the traditional rituals they were raised with, with the modern rituals that children will one day be exposed to anyway within the home, school, and workplace. These tools offer convenience for parents, while also enhancing children's health, recreational, and educational experiences.
Workshop Question - How is your brand elevating traditional products with contemporary features and functions?
Trend Themes
1. Technology in Child-rearing - The use of technology in the process of child-rearing is becoming more common as Millennial parents and caregivers see the value of mixing traditional rituals with modern rituals within the home, school, and workplace. This presents an opportunity for businesses to innovate and create more tech-savvy products for this market.
2. AI + Baby Care - More baby products are being designed with AI capabilities, including AI-powered sheets, cradles, and mood-tracking devices. These products offer parents convenience, accuracy, and peace of mind, while also helping optimize the physical and emotional development of infants. Companies can benefit from exploring AI applications in the baby care industry.
3. Connected Nursery Products - The trend of functional, connected products in nurseries is on the rise, offering parents real-time updates, simplified tracking, and remote control over multiple tech products. Businesses can capitalize on this trend by integrating smart tech features into traditionally non-tech baby gear.
Industry Implications
1. Baby Products - Companies specializing in baby products can explore new ways to integrate AI and smart technologies into their products, offering parents and caregivers more convenience, accuracy, and peace of mind.
2. Iot Home Automation - The trend of connected nursery products aligns with the broader trend of IoT home automation, which provides convenience and control over multiple devices in the home. Companies can explore how to expand their IoT offerings to include nursery-specific products and services.
3. Data Analytics - The AI-powered baby care products are capable of generating a wealth of data on infant health, behavior, and development. Companies that specialize in data analytics can explore how to package and present this data in actionable insights for parents and healthcare professionals.
5 Featured, 40 Examples:
95,425 Total Clicks
Date Range:
Jan 21 — Jul 22
Trending:
Warm
Consumer Insight Topics:
