Look Labs Launched Digital Fragrance, Cyber Eau de Parfum
Grace Mahas — March 29, 2021 — Pop Culture
References: looklabs.net & cosmeticsbusiness
Germany-based beauty design company, Look Lab, recently unveiled the world's first digital fragrance dubbed Cyber Eau de Parfum. Created by Sean Caruso, a Canadian artist, the brand is leveraging the power of blockchain technology with scent that has been encoded into ten limited-edition NFT art pieces.
Commenting on the digital fragrance, Caruso said: “For the NFT, I was inspired by the original packaging and bottle of the Cyber Eau de Parfum. I wanted a photorealistic render of the bottle with the illuminated label and the NIR data represented as a colorful spectrogram, as a contrast to the Gigeresque styled platter.”
The physical Cyber fragrance will be available in limited quantities beginning April 11th, 2021 through Look Lab's platform.
Image Credit: Look Labs
Commenting on the digital fragrance, Caruso said: “For the NFT, I was inspired by the original packaging and bottle of the Cyber Eau de Parfum. I wanted a photorealistic render of the bottle with the illuminated label and the NIR data represented as a colorful spectrogram, as a contrast to the Gigeresque styled platter.”
The physical Cyber fragrance will be available in limited quantities beginning April 11th, 2021 through Look Lab's platform.
Image Credit: Look Labs
Trend Themes
1. Digital Fragrances - Look Lab's Cyber Eau de Parfum reveals the potential for a new market of digital fragrances encoded with blockchain technology.
2. NFT Artwork - The integration of blockchain technology to innovative NFT artwork creates a new niche market for limited-edition collector's items, such as encoded fragrances.
3. Blockchain-enabled Luxury - Encoded fragrances show how blockchain technology can elevate the luxury goods market by creating unique and limited-edition products.
Industry Implications
1. Beauty Design - The beauty industry can explore the potential of blockchain technology to create new ways of experiencing personal fragrances and scents.
2. Art and Collectibles - NFT art pieces containing digital fragrances reveal promising opportunities for new and innovative forms of digital art and collectibles.
3. Luxury Goods - Encoded fragrances demonstrate how blockchain technology can offer the luxury goods industry entirely new ways to produce and sell highly valuable and one-of-a-kind merchandise.
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