Smart kiosks that provide recommendations and point-of-sale support are being deployed
Trend - Retailers are deploying in-store kiosks powered by artificial intelligence (AI). These AI kiosks interpret and make recommendations for consumers interacting with them, thus streamlining the retail process. The advent of AI kiosks also reduces the required staff and, thus, costs for retailers.
Insight - Smart technologies are arguably the largest contributor to the ever-increasing number of retailers with seamless, stress-free in-store experiences. Consumers who shop in-stores enjoy the benefits of assistance from employees, as well as the ability to demo items that they may not have known about prior to entering the store. To further improve these experiences for consumers, brands are launching smart kiosks that use AI to assist, make recommendations to, and process payments from, consumers.
Insight - Smart technologies are arguably the largest contributor to the ever-increasing number of retailers with seamless, stress-free in-store experiences. Consumers who shop in-stores enjoy the benefits of assistance from employees, as well as the ability to demo items that they may not have known about prior to entering the store. To further improve these experiences for consumers, brands are launching smart kiosks that use AI to assist, make recommendations to, and process payments from, consumers.
Workshop Question - How could your brand improve its consumers' experiences by employing artificial intelligence, or other, smart features?
Trend Themes
1. AI-powered Retail Assistants - AI kiosks enhance customer experiences by providing tailored recommendations and efficient point-of-sale support.
2. Automation in Food Service - Robotic kiosks in the food industry offer on-demand, customized meals with minimal human intervention.
3. Augmented Reality Shopping Experiences - AR kiosks facilitate virtual try-ons, transforming retail spaces into interactive and immersive shopping environments.
Industry Implications
1. Retail Technology - Integrating AI and AR into retail technology can redefine customer interaction and streamline the shopping process.
2. Food Service Automation - The deployment of automated kiosks in food service is revolutionizing the way consumers access and enjoy meals.
3. Payment Systems - AI-powered checkout systems are setting a new standard for efficiency and accuracy in the transaction process.
