Animal protein brands are highlighting ethical farming practices on packaging
Trend - Animal protein brands with CPGs are more heavily emphasizing ethical farming practices on product packaging. In addition to organic or cruelty-free labels, the ethically sourced label denotes a higher level of care given to the farmed animals, ensuring consumers of the brand's priorities and values.
Insight - When buying animal products consumers are increasingly considering factors related to health and morality, in addition to price. These consumers are more likely to purchase organic or 'clean' meats when all else is equal, showing the efficacy of these labels. This is due to consumers becoming aware of the living conditions of livestock and the health effects of processed or overly-treated meats. In order to better connect with these consumers, brands are showcasing ethical farming practices.
Insight - When buying animal products consumers are increasingly considering factors related to health and morality, in addition to price. These consumers are more likely to purchase organic or 'clean' meats when all else is equal, showing the efficacy of these labels. This is due to consumers becoming aware of the living conditions of livestock and the health effects of processed or overly-treated meats. In order to better connect with these consumers, brands are showcasing ethical farming practices.
Workshop Question - How could your brand incorporate ethical or sustainable practices into its business model to better connect with consumers?
Trend Themes
1. Ethically Sourced Meat Labeling - Companies are increasingly showcasing their animal welfare practices directly on packaging to appeal to health-conscious and ethically minded consumers.
2. Organic and Clean Meat Offerings - Brands are responding to consumer demand for organic and minimally processed meats, highlighting the health benefits of these products.
3. Convenient Ethical Meat Options - The introduction of pre-cooked and easy-to-prepare ethical meat products aligns with the growing consumer preference for convenience without compromising on ethical values.
Industry Implications
1. Food and Beverage - Ethically sourced and organic meat products are transforming traditional food and beverage offerings, catering to a growing market focused on sustainability and health.
2. Retail - The trend towards ethical and organic meat encourages retailers to diversify their meat selections, offering products that meet consumer demand for transparency and quality.
3. Agriculture and Farming - Innovations in ethical farming and animal husbandry practices are driving changes in the agriculture sector, promoting sustainability and animal welfare in production processes.
