Cannabis brands are releasing bath bombs with a blend of THC and CBD for calming
Trend - While CBD-infused bath bombs have long been popular, cannabis brands are now releasing bath bombs infused with THC. This adds a minor 'body high' psychoactive element to the calming nature of CBD bath bombs, enhancing overall relaxation. These also offer benefits to skin, hair, and nail health.
Insight - As cannabis products become legal in more states and countries, consumer interest and willingness to engage with such products grows in turn. While some adults still avoid using these products, those who do consume cannabis-related products do so for a variety of reasons including anti-inflammatory benefits, relaxation, improvements to skin health, or stress-relieving properties. Brands are now releasing THC-infused products with minimal psychoactive properties to offer these benefits.
Insight - As cannabis products become legal in more states and countries, consumer interest and willingness to engage with such products grows in turn. While some adults still avoid using these products, those who do consume cannabis-related products do so for a variety of reasons including anti-inflammatory benefits, relaxation, improvements to skin health, or stress-relieving properties. Brands are now releasing THC-infused products with minimal psychoactive properties to offer these benefits.
Workshop Question - How could your brand improve its products' impact to consumers by utilizing less-traditional ingredients?
Trend Themes
1. Thc-infused Bath Products - Combining THC with CBD in bath products creates an enhanced relaxation experience by adding a mild psychoactive component.
2. Holistic Self-care Solutions - The addition of essential oils and natural ingredients offers multifaceted benefits, from stress relief to skin nourishment.
3. Eco-friendly Packaging - Cannabis brands are innovating by using fully biodegradable and recyclable packaging to align with environmentally conscious consumer values.
Industry Implications
1. Cannabis Wellness - As legalization expands, the cannabis market is rapidly diversifying into wellness products like bath bombs, targeting stress reduction and anti-inflammatory effects.
2. Beauty and Personal Care - The beauty industry is increasingly adopting cannabis-infused products for their purported benefits to skin, hair, and nail health.
3. Sustainable Packaging - Eco-friendly solutions in product packaging are being driven by consumer demand for sustainability and reduction in plastic waste.
