Walmart is Adding an Augmented Reality Feature to its App
Michael Hemsworth — June 29, 2022 — Business
References: walmart & drugstorenews
Being able to visualize a new product in the home is about to get a lot easier thanks to a new augmented reality feature being rolled out by Walmart via its app. The feature will arrive in July, and will allow consumers to view furniture and home decor products in their living space by using their smartphone. This will make online purchases of decor and furniture much easier by allowing shoppers to see it in action before they purchase.
The new augmented reality feature was explained further in a blog post on the brand's website which read, "We believe the closest store to our customers is in their pocket, and we are focused on making that always-on experience as easy, engaging and personalized as possible."
The new augmented reality feature was explained further in a blog post on the brand's website which read, "We believe the closest store to our customers is in their pocket, and we are focused on making that always-on experience as easy, engaging and personalized as possible."
Trend Themes
1. Ar-powered Retail Apps - Augmented reality powered shopping experiences are revolutionizing the way consumers shop online.
2. Virtual Showrooming - Augmented reality is revolutionizing how consumers visualize home décor in their own space.
3. Mobile Commerce with AR Features - Mobile shopping is advancing with AR-powered enhanced shopping experiences.
Industry Implications
1. Retail - AR-powered retail apps are transforming the way retailers showcase and sell their products.
2. E-commerce - Augmented reality is creating innovative and immersive shopping experiences for e-commerce websites.
3. Technology - Augmented reality is a rapidly expanding field within technology, with near-endless possibilities for new applications and use cases.
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