Sleep supplements are being made in hard candy and mint formats for variety
Trend - Health & beauty companies that make melatonin-based sleep supplements are releasing these supplements in new hard candy or mint formats. These mints appeal to consumers who do not enjoy the traditional melatonin gummies, offering more variety for consumers who struggle with regular sleep habits.
Insight - Adults face countless avenues of stress in their lives, whether related to professional or personal lives, or habits such as using smartphones or computers before bed. Many such adults find themselves unable to fall asleep quickly or regularly, and as such they turn to sleep-focused supplements, such as CBD, magnesium, or melatonin. In response to the growing desire for these supplements, brands are releasing new supplement formats, namely mints, to appeal to more consumers' preferences.
Insight - Adults face countless avenues of stress in their lives, whether related to professional or personal lives, or habits such as using smartphones or computers before bed. Many such adults find themselves unable to fall asleep quickly or regularly, and as such they turn to sleep-focused supplements, such as CBD, magnesium, or melatonin. In response to the growing desire for these supplements, brands are releasing new supplement formats, namely mints, to appeal to more consumers' preferences.
Workshop Question - How could your company expand the available options for its products or services to appeal to more consumer preferences?
Trend Themes
1. Alternative Supplement Formats - Brands are innovating beyond traditional gummies to offer melatonin in diverse forms like chocolates and mints, catering to varied consumer preferences.
2. Holistic Sleep Solutions - Consumers are gravitating towards sleep aids that include natural and functional ingredients, fostering a comprehensive approach to sleep wellness.
3. Quick-release Technology - The development of fast-dissolving mint technologies showcases the need for immediate and effective solutions in sleep aids.
Industry Implications
1. Health & Wellness - The increasing demand for melatonin-infused sleep aids presents an opportunity for companies to create more innovative products catering to sleep health.
2. Confectionery - Incorporating functional ingredients like melatonin in candies and chocolates opens up new market segments focused on health-oriented treats.
3. Pharmaceutical & Nutraceutical - The trend towards natural, fast-acting sleep aids highlights the potential for growth in pharmaceutical-grade, yet consumer-friendly sleep solutions.
