Pop-ups that require minimal time to engage consumers are gaining traction
Trend - Brands are creating passive pop-ups, such as billboards or signposts, that beget consumers to engage with only a brief action. These are more engaging than regular billboards while not requiring much time from consumers. Additionally, brands do not need to staff these pop-ups, thus reducing costs.
Insight - The average person living in a major city faces hundreds of advertisements a day. To this extent, most simply filter out regular ads, leading to brands not leaving a lasting impression. While some brands try to launch full-scale pop-up events that invite consumers to explore a detailed activation, not all consumers have spare time for such activities, leading to brands finding a middle ground for pop-ups that beget enough interaction to leave an impression, but do not intrude on daily schedules.
Insight - The average person living in a major city faces hundreds of advertisements a day. To this extent, most simply filter out regular ads, leading to brands not leaving a lasting impression. While some brands try to launch full-scale pop-up events that invite consumers to explore a detailed activation, not all consumers have spare time for such activities, leading to brands finding a middle ground for pop-ups that beget enough interaction to leave an impression, but do not intrude on daily schedules.
Workshop Question - How could your brand benefit from passive engagement opportunities to enhance its marketing strategies?
Trend Themes
1. Interactive Pop-ups - Passive pop-ups that require minimal interaction are gaining traction for engaging busy consumers.
2. Technologically Enhanced Billboards - Innovative advertising methods like digital food trucks and optical illusions elevate standard billboard advertising.
3. Experience-focused Marketing Campaigns - Brands are creating interactive and themed experiences, such as treasure hunts, to engage consumers on a deeper level.
Industry Implications
1. Digital Out-of-home Advertising - Innovations in DOOH provide immersive and interactive advertising that captures consumer attention more effectively.
2. Consumer Goods - Leveraging technology to create unique marketing experiences can significantly boost consumer engagement for everyday products.
3. Event Marketing - Blurring the lines between advertising and entertainment offers new ways to captivate audiences through memorable experiences.
5 Featured, 44 Examples:
50,825 Total Clicks
Date Range:
Feb 23 — Jul 24
Trending:
This Quarter and Warm
Consumer Insight Topics:
