Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Laura McQuarrie — June 23, 2023 — Business
References: zero10.app & adweek
As retailers strive to enhance the in-store experience, the integration of augmented reality in stores is on the rise, with Zero10 making a groundbreaking move by introducing the world's first AR store. This first-of-its-kind augmented reality store is set to make its debut at Viva Technology in Paris, where Zero10 will be showing attendees a look at the future of shopping.
Unlike AR product mirrors, navigation systems and virtual product visualizations that are integrated into a store, the AR Store prototype is a standalone retail experience designed to help shoppers virtually try on items, and then make a purchase of a real-world item in the right size. According to Zero10, the compact next-gen store has the potential to "carry out all the functions and operations seen in a traditional store."
Unlike AR product mirrors, navigation systems and virtual product visualizations that are integrated into a store, the AR Store prototype is a standalone retail experience designed to help shoppers virtually try on items, and then make a purchase of a real-world item in the right size. According to Zero10, the compact next-gen store has the potential to "carry out all the functions and operations seen in a traditional store."
Trend Themes
1. Augmented Reality in Retail - The integration of augmented reality in stores is on the rise, providing an immersive and interactive shopping experience.
2. Virtual Try-on Technology - Virtual try-on technology allows customers to virtually try on items before making a purchase, minimizing returns and enhancing customer satisfaction.
3. Compact Augmented Reality Stores - The introduction of compact AR stores offers a new retail experience, combining the convenience of online shopping with the tangibility of physical stores.
Industry Implications
1. Retail - The retail industry can leverage augmented reality to create innovative shopping experiences and increase customer engagement.
2. E-commerce - E-commerce platforms can integrate virtual try-on technology to provide a more personalized and interactive online shopping experience.
3. Technology - The technology industry can develop and enhance the capabilities of augmented reality in retail, enabling seamless integration and improved performance.
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