Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Laura McQuarrie — May 9, 2023 — Business
References: adweek
Luxury brand Coach teamed up with augmented reality tech company Zero10 to create an in-store AR Mirror and AR Storefront so that shoppers can digitally try on the brand's Tabby Bag. This experience can be found at the brand's Soho New York store and by standing in front of the storefront or the mirror, consumers can pose with different colors and styles of Tabby Bag without having to physically touch the product.
As part of the experience, consumers can access a photobooth mode and download images and share them to social media via Zero10’s app.
Zero10 sees the potential for the AR Mirror to become a fully functional store itself, and its vision is coming to life with this activation.
As part of the experience, consumers can access a photobooth mode and download images and share them to social media via Zero10’s app.
Zero10 sees the potential for the AR Mirror to become a fully functional store itself, and its vision is coming to life with this activation.
Trend Themes
1. AR Mirror Technology - Augmented reality mirrors are becoming increasingly common for retail outlets, offering personalized experiences and reducing physical contact, which presents an opportunity to develop AR tools for other industries.
2. AR Storefronts - AR storefronts allow consumers to interact with products through virtual displays, and can be expanded to other areas such as home design, automotive and travel industries.
3. Social Media Integration - Integrating social media into the AR experience enhances the customer’s journey and provides valuable data, creating opportunities for marketing and advertising sectors to offer new and innovative services.
Industry Implications
1. Retail Industry - With the increasing popularity of AR mirrors and storefronts, retailers can reduce the number of physical products, reducing inventory costs and environmental impact.
2. Fashion Industry - Using AR to create virtual dressing rooms can reduce the need for in-person fittings, which would drastically cut costs in the fashion industry.
3. Technology Industry - AR mirrors and storefronts are gaining traction, leading to opportunities in software development for AR and VR, and in hardware design for new displays.
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