Yoplait Skyr Energy is Packed with Vitamins and Protein
Michael Hemsworth — September 14, 2023 — Lifestyle
The Yoplait Skyr Energy yogurt is a snack product formulated with a nutritious profile to make it well-suited for the modern needs of today's consumer. The yogurt features a 0% fat profile that's high in protein, and fortified with vitamins B6 and D with pieces of real fruit in the mix for a touch of sweetness and texture. The yogurt comes in two flavors including Mango & Passionfruit and Strawberry & Blackcurrant, and is available for purchase at Morrisons and Sainsbury's in the UK for £2 for a two-pack of 140-gram servings.
Head of Marketing for Yoplait UK Ewa Moxham spoke on the Yoplait Skyr Energy yogurt saying, "Skyr Energy is our latest innovation that truly answers a consumer trend and needs. Not only does our Skyr deliver on taste and consistency, it offers the added benefits of vitamins and real fruit. Skyr Energy is totally unique and really stands out on shelf. Perfectly packaged to appeal to 25-45 health-conscious consumers looking for a tasty, filling breakfast or afternoon snack.”
Head of Marketing for Yoplait UK Ewa Moxham spoke on the Yoplait Skyr Energy yogurt saying, "Skyr Energy is our latest innovation that truly answers a consumer trend and needs. Not only does our Skyr deliver on taste and consistency, it offers the added benefits of vitamins and real fruit. Skyr Energy is totally unique and really stands out on shelf. Perfectly packaged to appeal to 25-45 health-conscious consumers looking for a tasty, filling breakfast or afternoon snack.”
Trend Themes
1. Nutritious Snack Products - The Yoplait Skyr Energy yogurt is a snack product formulated with a nutritious profile to make it well-suited for the modern needs of today's consumer.
2. High-protein Foods - The yogurt features a 0% fat profile that's high in protein, and fortified with vitamins B6 and D with pieces of real fruit in the mix for a touch of sweetness and texture.
3. Convenient Healthy Snacking - Perfectly packaged to appeal to 25-45 health-conscious consumers looking for a tasty, filling breakfast or afternoon snack.
Industry Implications
1. Food and Beverage - The Yoplait Skyr Energy yogurt taps into the growing demand for nutritious snack products that cater to the needs of health-conscious consumers.
2. Health and Wellness - With its high protein content and added vitamins, the yogurt aligns with the trend of individuals seeking out high-protein foods for their health and wellness goals.
3. Packaged Foods - The convenient packaging of Yoplait Skyr Energy appeals to busy consumers who are looking for convenient and healthy snacking options on the go.
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