Laptops with two primary displays are gaining popularity for portable productivity
Trend - Hardware manufacturers are creating laptops with two built-in screens. The added screen enhances productivity when needed, which is valuable for remote or hybrid workers. The second built-in screen also subverts the need for additional displays or accessories, adding convenience and portability.
Insight - Remote and hybrid workers often turn to laptops as their primary devices. Often for simplicity and portability, such as the ability to work in coffee shops, laptops are preferred over desktops for these workers, despite the relative loss to productivity. Brands are now aiming to blend the productivity of desktops with the portability and convenience of laptops in order to better market to these consumers, leading to the creation of laptops with built-in secondary displays.
Insight - Remote and hybrid workers often turn to laptops as their primary devices. Often for simplicity and portability, such as the ability to work in coffee shops, laptops are preferred over desktops for these workers, despite the relative loss to productivity. Brands are now aiming to blend the productivity of desktops with the portability and convenience of laptops in order to better market to these consumers, leading to the creation of laptops with built-in secondary displays.
Workshop Question - How could your brand integrate additional functionality into its core products or services to enhance productivity and convenience for its users?
Trend Themes
1. Foldable Screen Technology - Foldable screen technology is pushing the boundaries of what portable computing devices can achieve.
2. Adaptive Multi-screen Layouts - Laptops with adaptive multi-screen layouts are offering unprecedented levels of productivity and versatility.
3. High-performance Mobile Computing - The integration of high-performance components into mobile computing devices is enabling tasks that were traditionally desktop-bound.
Industry Implications
1. Consumer Electronics - Consumer electronics is rapidly evolving to include smarter, more flexible computing devices that cater to diverse user needs.
2. Remote Work Solutions - Remote work solutions are becoming increasingly sophisticated, with new devices aiming to enhance productivity and versatility for remote and hybrid workers.
3. Information Technology Hardware - Advancements in information technology hardware are facilitating the development of innovative multi-functional devices.
