Home speakers are being upgraded with lightning effects to improve comfort
Trend - Home electronics manufacturers are creating speakers with colored lighting effects. These lighting effects are designed to replicate times of day, such as bright orange colors in the morning, or soft gray colors at night, which is shown to improve sleep quality, morning comfort, and happiness.
Insight - Many consumers fall into repetitive habits in their daily lives, with not every habit being beneficial to ones health. Long work hours make it difficult for individuals to find time for social lives while still maintaining healthy sleep habits, causing insomnia or seasonal depression. These consumers are willing to invest in natural products that make sleeping easier, leading to brands releasing speakers with ambient lighting effects designed to replicate the sun and restore circadian rhythm.
Insight - Many consumers fall into repetitive habits in their daily lives, with not every habit being beneficial to ones health. Long work hours make it difficult for individuals to find time for social lives while still maintaining healthy sleep habits, causing insomnia or seasonal depression. These consumers are willing to invest in natural products that make sleeping easier, leading to brands releasing speakers with ambient lighting effects designed to replicate the sun and restore circadian rhythm.
Workshop Question - How could your brand redesign its products or services to more naturally fit with its consumers' daily habits?
