Cryptocurrencies are now being used as gifts
Trend - Tech brands continue to find different uses for Blockchain technology, with more brands now offering cryptocurrency-based gifting. These include everything from NFT gift cards to fee-free cryptocurrency gifting features on apps.
Insight - As brands find more uses for Blockchain technology, cryptocurrencies are becoming more accessible to the average consumer. Now that this technology is better understood, consumers are looking for ways to incorporate it into their lives to ensure secure transactions.
Insight - As brands find more uses for Blockchain technology, cryptocurrencies are becoming more accessible to the average consumer. Now that this technology is better understood, consumers are looking for ways to incorporate it into their lives to ensure secure transactions.
Workshop Question - How is your brand incorporating cryptocurrencies into its product/service?
Trend Themes
1. Blockchain-based Gifting - Blockchain has now been used for gifting by several brands in the form of cryptocurrency gift cards and features on apps.
2. Cryptocurrency Payment and Gifting Apps - Payment and gifting apps are now letting users send Bitcoin and other cryptocurrencies to each other for free, with this function becoming an essential part of their service offerings.
3. Unlockable NFT Boxes - NFT-tied gift boxes with real, physical contents that are revealed only when the NFT is auctioned have become popular and attractive to collectors.
Industry Implications
1. Financial Services - Blockchain-powered cryptocurrency gifting can be a new revenue stream and way to attract consumers for fintech brands.
2. E-commerce - NFT-tied gift boxes can become a trend in e-commerce where brands can offer digital art or unique items that buyers can collect as a bonus.
3. Luxury Brands - Luxury brands can leverage NFTs to add value to their products and services and reach the sought-out clientele that is interested in collecting unique and valuable items.
4 Featured, 35 Examples:
49,475 Total Clicks
Date Range:
Dec 21 — Mar 22
Trending:
Warm
Consumer Insight Topics:
