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Portable Pre-Workout

Pre-workout beverages and mixes come in on-the-go formats

Trend - Health brands are offering pre-workout mixes and gels that are easily portable, allowing consumers who are on-the-go a quick pre-exercise boost that they can take with them as they go about their days.

Insight - As consumers' pre-pandemic lives slowly but surely resume, they're once again having long days of work, exercising, and taking care of personal and social responsibilities. These consumers are looking for brands that enhance and streamline their routines in order to ease their lives.
Workshop Question - How could your brand ease its customers' daily routines?
Trend Themes
1. Portable Pre-workout - Health brands are offering portable pre-workout mixes and gels to ease the lives of busy consumers, providing disruptive innovation opportunity for packaging and fast-acting ingredients.
2. Female-centric Sports Supplements - Sports nutrition supplements now cater to female athletes with unique blends, creating opportunities to leverage scientific research and develop gluten-free products.
3. Alternative Energy Delivery - Brands are experimenting with alternative caffeine sources and slow-release carb formulations in drinks and gummies, opening opportunities for plant-based and low-sugar formulations.
Industry Implications
1. Health Supplements - The health supplement industry can learn from the popularity of portable packaging for on-the-go consumers.
2. Sports Nutrition - The sports nutrition industry has an opportunity to create more gender-specific supplements, based on scientific research.
3. Functional Foods - Functional food manufacturers can experiment with alternative energy delivery systems such as gummies and candy-inspired drinks.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 70 Examples:
85,350 Total Clicks
Date Range:
Sep 20 — Jun 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Caffeine-Free Pre-Workout Supplements
Caffeine-Free Pre-Workout Supplements
The Elite Ultimate Pre-Workout Stim-Free is Easily Stackable
The Elite Ultimate Pre-Workout Stim-Free is being launched by Bodybuilding.com as an optimized product perfect for avid athletes to use when looking to accelerate their training. The pre-workout... MORE
Pre-Exercise Electrolyte Drinks
Pre-Exercise Electrolyte Drinks
Sugarbreak Launches New Pre-Workout Electrolyte Mix 'Energize'
Sugarbreak, a public benefit corporation focused on helping people reduce their sugar consumption, has announced the launch of its newest product innovation, Energize, a pre-workout electrolyte mix... MORE
Collagen-Based Energy Gels
Collagen-Based Energy Gels
Built Brands' BuiltGO Does the Job of an Energy Drink and More
BuiltGO by Built Brands is a collagen-based protein and energy gel that has the potential to keep endurance athletes going or even provide a helpful boost to the average person who needs a pick-me-... MORE
Female-Targeted Sports Supplements
Female-Targeted Sports Supplements
The PRTCL Sports Nutritional Supplements are Optimized
The PRTCL sports nutritional supplements are a range of products that are specifically developed with the needs of female consumers in mind to help them accelerate their performance. The supplements... MORE
Full-Spectrum Plant Remedy Sticks
Full-Spectrum Plant Remedy Sticks
Mab Sticks Share Blends for Energy, Focus, Recovery & Calm
Mab & Stoke’s Mab Sticks are highly targeted full-spectrum plant remedies that help to provide different functional benefits, whether more energy, calming or relief is desired. Energy... MORE
Athletic Gel Drinks
Athletic Gel Drinks
Chargel is a First-of-its-Kind Beverage for Pre-Workout Energy
Chargel is a source of instant energy and refreshment in the form of an athletic gel drink that can be consumed in three flavors. The conveniently packaged product is contained within an on-the-go... MORE
Candy-Inspired Pre-Workout Gummies
Candy-Inspired Pre-Workout Gummies
These Bucked Up Pre-Workout Gummies Come in Three New Flavors
These new Bucked Up pre-workout gummies are being added to the brand’s roster of flavor options as an homage to some classic flavors with a twist. The new flavors include the Sour Bucks,... MORE
Nostalgic Pre-Workout Supplements
Nostalgic Pre-Workout Supplements
Bucked Up Pixie Pump Sticks Melt on the Tongue
Bucked Up Pixie Pump offers a solution to the inconvenience of consuming pre-workout powders with water. This first-of-its-kind pre-workout product takes cues from a nostalgic childhood treat and it&#... MORE
Beetroot Pre-Workout Powders
Beetroot Pre-Workout Powders
Beets are the Hero Ingredient in POSSIBLE's Pre-Workout Powder
The POSSIBLE Strawberry Beet Pre-Workout powder is a plant-based nutrition product to energize athletes and fitness enthusiasts, support mental focus and help them perform at their best. This... MORE

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Influencer-Backed Preworkout Powders
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