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Kids Spa

Cosmetic and self-care brands are catering their bath products to kids

Trend - Brands in the cosmetic and beauty industry are offering their products to kids to mimic adult spa rituals. These products transform the bath time experience into a relaxing and sensory-focused activity to help kids feel pampered.

Insight - Throughout the pandemic, adult consumers have altered their lifestyles to focus more on self-care through home spa solutions and mindful practices. The stress of the last two years has taken a toll on kids as well as adults. Because of this, parents and guardians are looking for wellness products and services geared toward kids to mitigate stress and practice wellness rituals together.
Workshop Question - How is your brand adapting to shifts in consumer lifestyles?
Trend Themes
1. Kid Self-care Products - Brands in the beauty industry are offering wellness products and DIY kits to kids to practice wellness rituals as a response to the increased need for self-care during the pandemic.
2. Interactive Bath Products - Bath products with sensory and interactive elements are increasingly popular among kids and families as they create unique and engaging experiences beyond traditional bath times.
3. DIY Kits - DIY kits are increasing in popularity among brands to stimulate kids' creativity in the comfort of their homes, while creating bonding opportunities among families.
Industry Implications
1. Beauty and Personal Care Industry - Offering wellness products and DIY kits to kids as part of the trend toward self-care.
2. Toy and Game Industry - Interactive, sensory-focused bath products and DIY kits are increasingly popular and offer unique sensory experiences for kids.
3. Craft and Hobby Industry - DIY kits for creating bath products are increasing in popularity among families looking for creative activities at home.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
99,780 Total Clicks
Date Range:
Mar 21 — Feb 24
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Gen Alpha Bodycare Brands
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Allkinds is a bath, body and selfcare brand for kids and teens that launched in the US in 2023. The brand, which originated in Australia, aims to teach young consumers to care about their selfcare... MORE
DIY Bath Bomb Kits
DIY Bath Bomb Kits
Lush Cosmetics' Do-It-Yourself Bath Bombs Entertain Kids During Lockdown
Lush Cosmetics is known for its uniquely shaped, aromatic and package-free bath bombs and now kids can experience the magic of making their own with the brand’s DIY bath bomb kits. “... MORE
Colorful Kids Bath Bombs
Colorful Kids Bath Bombs
Rowdy Rainbow Bath Bombs Create a Sensory Bath Time Experience for Kids
Rowdy Rainbow Bath Bombs are designed to invigorate bath time. The cruelty-free and vegan products by Rowdy Kind create a sensory, spelling, and scientific spa-like experience for kids. The company... MORE
Gummy Bear Bubble Baths
Gummy Bear Bubble Baths
Mr. Bubbles Celebrates National Bubble Bath Day with a New Product
In light of National Bubble Bath Day on January 8th, Mr. Bubbles has announced a gummy bear-inspired bath idea that’s sure to make a splash. The new bubble bath boasts a fruity scent and a... MORE
Bubble Bath Powders
Bubble Bath Powders
Mr. Bubble's Limited-Edition Powder Bubble Bath Features Retro Packaging
In celebration of its 60th anniversary, Mr. Bubble is introducing a limited-edition Powder Bubble Bath with retro packaging and an original bubblegum scent. The nostalgic bubble bath product is... MORE
Kid-Friendly Fizzing Bath Tablets
Kid-Friendly Fizzing Bath Tablets
The Mr. Bubble Fizzy Tub Colors Come in Six Different Shades
Parents looking to make bath time a more entertaining activity that their kids can look forward to may find their solution in the Mr. Bubble Fizzy Tub Colors. The tablets are available in both a 9-... MORE
DIY Bath Bomb Kits
DIY Bath Bomb Kits
Caribou Gifts Debuted the 'DIY Bath Bomb Making Kit' for Interactive Fun
Caribou Gifts debuted the ‘DIY Bath Bomb Making Kit,’ a fun and interactive experience that allows customers to create a set of 12 bath bomb cupcakes. These bath bombs resemble the shape... MORE

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