Weetabix Oatibix Flakes Nutty Crunch Has 100% Whole Grains
Michael Hemsworth — January 14, 2022 — Marketing
The Weetabix Oatibix Flakes Nutty Crunch cereal is being launched by the brand in the UK as a new breakfast product for consumers seeking out a satisfying option to enjoy that's both flavorful and functional.
The cereal features honeycomb pieces along with honey-coated corn flakes and a series of caramelized nuts alongside almonds to make it a satisfying meal to choose in the morning hours. The cereal maintains a 100% whole grain recipe that is naturally low in sodium and high in fiber, and will launching at grocery stores and convenience stores in the UK starting February 28th, 2022 for £3.29 per box.
Head of Marketing at Weetabix Gareth Turner commented on the new Weetabix Oatibix Flakes Nutty Crunch cereal saying, "Oats are a signpost for healthy eating and this innovation offers great health nutritionals, as well as performing incredibly strongly in our taste tests. As the whole Oatibix range is HFSS-compliant, we can put our full support behind the brand refresh, through online and in-store shopper marketing, the upcoming TV advert and on social media.”
The cereal features honeycomb pieces along with honey-coated corn flakes and a series of caramelized nuts alongside almonds to make it a satisfying meal to choose in the morning hours. The cereal maintains a 100% whole grain recipe that is naturally low in sodium and high in fiber, and will launching at grocery stores and convenience stores in the UK starting February 28th, 2022 for £3.29 per box.
Head of Marketing at Weetabix Gareth Turner commented on the new Weetabix Oatibix Flakes Nutty Crunch cereal saying, "Oats are a signpost for healthy eating and this innovation offers great health nutritionals, as well as performing incredibly strongly in our taste tests. As the whole Oatibix range is HFSS-compliant, we can put our full support behind the brand refresh, through online and in-store shopper marketing, the upcoming TV advert and on social media.”
Trend Themes
1. High-fiber Cereal - Development of high-fiber cereals fortified with vitamins and minerals can provide an opportunity to improve daily nutritional intake of consumers.
2. Nuts in Breakfast Cereals - Incorporating nuts in breakfast cereals can provide a delicious and protein-packed option for consumers looking for a satisfying breakfast meal.
3. Whole-grain Products - Increasing demand for whole-grain products due to their health benefits can create opportunities for businesses to innovate with new recipes and flavors.
Industry Implications
1. Cereal Manufacturing - Manufacturing high-fiber breakfast cereals with unique flavors such as incorporating caramelized nuts, honeycomb pieces, and almonds can differentiate a business from competitors.
2. Nutrition and Health - Nutrition companies can use the demand for high-fiber products as an opportunity to provide consumers with nutritional supplements and information about healthy eating habits.
3. Retail and Convenience Stores - Partnering with a well-known cereal brand, such as Weetabix, to distribute high-fiber, whole-grain products in convenience stores or online marketplaces can increase brand awareness and generate demand.
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